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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

100 Tesla Model S hatchbacks to get NCE convertible conversions

The folks Newport Convertible Engineering have made a specialty out of taking coupes and sedans and converting them into convertibles. Sometimes this results in absolutely weird creations like a Range Rover droptop, but its latest project is significantly greener. The company has developed hard and soft top conversions for the Tesla Model S, and they are already quite popular too. An investor in China has ordered 100 of them.
NCE has been working on creating the two versions of the convertible Model S for the last six months, and it involves a lot more than just cutting the roof off. "Some sections needed restructured," said Al Zadeh, the company's CEO, to Autoblog about the changes made to maintain rigidity. A soft-top conversion costs $29,000 and a hard-top $49,000. In addition to these prices, buyers must supply a donor vehicle. Production is due to start in July in California, Dubai, and Barcelona, Spain.
This might be just the beginning for NCE's convertible Model S. Zadeh says that the company has made an inquiry with Tesla about whether it could supply 5,000 cars for conversion to satisfy predicted demand. He will release more details on the project "when the time is right." Scroll down for NCE's official announcement of the 100-car order.

Tesla autopilot could offer 90 percent autonomous driving next year

Those Tesla Model S electric vehicles look good, but anyone worried about computers taking over our roads may want to steer clear of them starting next year. That's because 2015 may be when such vehicles will have autonomous-driving capabilities, according to an interview Tesla Chief Elon Musk conducted with CNN Money. Never one to shy away from bold statements, Musk says his vehicles will be "90-percent capable of autopilot" by next year. The combination of the cars' cameras, sensors and other tools that have made Silicon Valley the tech capital of the US will allow the vehicles to fully function most of the time without the aid of us silly humans. Tesla may also announce a feature that will keep the vehicle in its proper lane later this week, Bloomberg News says, citing a person familiar with the process. Whether most of us would rather actually refrain from driving a Model S than being fully engaged is another question altogether. The company's declining to comment beyond what was said in the CNN Money interview. Of course, automakers have been talking about autonomous driving for years, though the prevailing wisdom is that the technology won't be readily available until at least the end of the decade. Still, companies are making strides. Last month, Germany's Audi became the first automaker to receive one of California's autonomous-driving permits. Meanwhile, not too far from Tesla's headquarters, Google has been testing out its own autonomous-driving vehicle, though that one's of the hands-free, no-steering wheel, no-pedals variety.