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Tesla exec calls rival EVs 'little more than appliances'

Tesla's Vice President of Business Development Diarmuid O'Connell called the company's competition "little more than appliances" at the Center for Automotive Research's Management Briefing Seminars in Traverse City, MI yesterday. "In essence, [mainstream automakers] delivered little more than appliances," O' Connell said. "Now, appliances are useful. But they tend to be white. They tend to be unemotional." According to Automotive News, O'Connell's main critique is that vehicles like the Nissan Leaf and BMW i3 don't deliver enough performance or range to draw the attention of consumers outside of a small group. The solution, in O'Connell's mind, is more power, more range, more excitement and a lower price – that last point is particularly rich coming from an automaker whose cheapest current offering, the Model S 60, costs $66,000 – although the cheaper Model 3 is on the horizon, way out there, somewhere. But some EVs are better than none, O'Connell added. "On balance, I'm happier that [traditional automakers are] doing these cars than not," O'Connell said. "I just wish they would do them better and faster." O'Connell also used his appearance at the Management Briefing Seminars to launch a volley at the Michigan legislature, blaming its opposition to Tesla's direct-sales model for the lack of available EVs in the Wolverine State. "I think if the Michigan Legislature would allow Tesla to sell cars in Michigan, we could probably address [the lack of available electric cars]," O'Connell said. Related Video:

Tesla lowers Model S lease price, adds 3-month 'happiness guarantee'

Tesla Motors is offering an enticing deal for potential buyers who might not be entirely sure whether they actually want to own a Model S for the long term. A deal through US Bank not only lowers the cost to lease the EV but also turns leasing the brand's electric sedan into a long-term rental.
Curious buyers who lease a Model S are now able to return it in the first three months with no penalties and with the remaining payments waived, something Tesla is calling the "happiness guarantee." CEO Elon Musk announced the deal on the company's blog, and he said the payments were also as much as 25 percent lower because US Bank "has a much lower cost of capital than us." Currently, a Tesla lease starts at around $800 and can be up to $1,300, with down payments around $6,500. Tesla leasing is available in 38 US states (full list below).
Of course, there is a catch for the offer. If people turn in their Model S within three months, they can't immediately lease another one. Musk doesn't say how long the wait is.

There's a lot of odd, unauthorized Elon Musk gear out there

A strong personality like Elon Musk's, especially one that also happens to head some very successful companies, brings with it all kinds of perks and penalties and, well, some odd "benefits." What you're looking at above is a 12-gallon fish tank clock - called an "aqua clock" - that houses a picture of Musk, and you can get it on Zazzle for the eminently fair price of 48 British pounds ($77 US). A single Internet search turns up scads of results of Musk-associated merchandise, one of the most popular being Tesla's own apparel shop; in 2013 it was reported that the company pulls in millions just on jackets, shirts, and water bottles, and the SpaceX shop adds its own icing. A revenue stream like that is going to get some more personal company, which is why Zazzle also offers more than 100 different kinds of Musk-themed merchandise beyond that aqua clock, RedBubble has a couple of dozen offerings, Threadsquad throws in the singular "Elon Musk is my homeboy" tee and even Amazon rocks a poster page for the EV rock star. The man is also used to sell unrelated products. CosmeSys hair transplants, for example. All this for a man who needs no promotion assistance. If the Model 3 does what's promised, we're guessing it will lead to one piece of merch that is so far missing from the pile: the Mighty Musk action figure. News Source: Zazzle, RedBubble, Threadsquad, Tesla Motors Club Auto News Design/Style Green Marketing/Advertising Tesla merchandise t-shirt