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That time Elon Musk got a speeding ticket showing off the Tesla Model S to Johnny Depp

Transcendence is a Johnny Depp vehicle that opens at movie theaters this weekend. The Tesla Model S is a Elon Musk vehicle that easily transcends the speed limits. What do these two seemingly unassociated facts share in common? A speeding ticket. It seems a few cast members of the sci-fi film – which is not at all remotely anything like The Lawnmower Man – including the aforementioned Depp, were being given an on-road demonstration of the all-electric sedan by the automaker's CEO when they were pulled over for speeding. According to a report in the Sun tabloid, Musk visited the set where he was introduced to Depp by director Wally Pfister. This led to the trio, along with co-stars Rebecca Hall and Paul Bettany, all piling into the car for a bit of a joy ride. Apparently, Musk got a little too joyous with the accelerator and they were soon pulled over by an officer of the law, who was neither star-struck nor amused by the antics of the assembled celebrities. Depp is quoted as saying, "Elon had a good sense of humour about it. The cop did not. He needed a humor chip. But it was a good time, nonetheless." We don't know if the excursion led to any Model S sales, but we can say that the prolific movie star definitely enjoyed the adventure. "I had one of the best experiences I've ever had," Depp said. While we (sadly) don't have footage from the incident to share, you can scroll below for the official trailer from Transcendence. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Why dealerships should embrace Tesla's direct sales competition

National and regional dealership associations have it in for Tesla Motors. For the past few years the organizations have been pushing lawmakers – to whom, it bears mentioning, they have made generous financial contributions – for legislation that would make it difficult for the Californian automaker to continue with its direct-to-consumer, company-store sales model. This is, of course, in addition to laws already on the books which make it illegal for manufacturers engaged with existing independent dealership networks to operate their own retail locations. As you may have heard, the dealers have recently had success in New Jersey and, previously, in Texas. Arizona passed a law in 2000 that forbids manufacturers from obtaining a dealer's license, completing the triad of states which now restrict sales from Tesla stores. Meanwhile, the company has had some amount of success pushing back against these efforts in Massachusetts, Ohio, New York and North Carolina. It is a constant battle, though, even in most of those locales. Direct sales are key to Tesla's success. Direct sales are key to Tesla's success. It's a big part of how the company managed to move from a simple start up to something of an American automotive phenomenon. While CEO Elon Musk likes to say that it uses this method because selling an electric car would somehow be a conflict of interest for dealerships that also sell conventionally- powered vehicles, there is really a lot more to it than that, and it's wrapped around the customer experience. You can sit at home in your pajamas and configure exactly which color and options you want for your Model S over the Internet, send an electronic payment and have that exact car arrive at your door some weeks later. The company stores are an outgrowth of that concept, but allow you to see physical samples of the colors and materials involved, take a test drive and interface with a friendly human who can immediately answer any questions you might have, as well as facilitate financial transactions. You still get the exact car that you order. Having company-owned stores lets Tesla keep complete control of its entire retail network and therefore, the buying experience. Staff aren't paid by commission and are encouraged to be truly customer-focused.

Tesla exec calls rival EVs 'little more than appliances'

Tesla's Vice President of Business Development Diarmuid O'Connell called the company's competition "little more than appliances" at the Center for Automotive Research's Management Briefing Seminars in Traverse City, MI yesterday. "In essence, [mainstream automakers] delivered little more than appliances," O' Connell said. "Now, appliances are useful. But they tend to be white. They tend to be unemotional." According to Automotive News, O'Connell's main critique is that vehicles like the Nissan Leaf and BMW i3 don't deliver enough performance or range to draw the attention of consumers outside of a small group. The solution, in O'Connell's mind, is more power, more range, more excitement and a lower price – that last point is particularly rich coming from an automaker whose cheapest current offering, the Model S 60, costs $66,000 – although the cheaper Model 3 is on the horizon, way out there, somewhere. But some EVs are better than none, O'Connell added. "On balance, I'm happier that [traditional automakers are] doing these cars than not," O'Connell said. "I just wish they would do them better and faster." O'Connell also used his appearance at the Management Briefing Seminars to launch a volley at the Michigan legislature, blaming its opposition to Tesla's direct-sales model for the lack of available EVs in the Wolverine State. "I think if the Michigan Legislature would allow Tesla to sell cars in Michigan, we could probably address [the lack of available electric cars]," O'Connell said. Related Video: