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Tesla 'Model E' to likely get steel construction, sane price tag

Tesla may have made major inroads with its Model S, and it's poised to enter new territory when it finally starts selling its Model X, an iconoclastic gullwing crossover. Neither of those may be as important as the model thereafter, which is expected to be its make-or-break sedan. It won't be called the Model E (thanks a lot, Ford), but the BMW 3 Series-challenging EV will be the litmus test that will determine if Tesla's EV future is palatable to the masses.
Part of that means proving that Tesla can be an affordable alternative to conventional internal-combustion-powered vehicles. According to the company's VP of engineering, Chris Porritt, the new sedan will do just that, thanks in no small part to the company's forthcoming gigafactory battery operations. But beyond that project, there are other things about this new EV that will make it a more alluring option to the average consumer.
Porritt mentioned "appropriate materials," to the UK's Autocar, which is likely another way of saying it's ditching the aluminum-intensive architecture of its big brother.

Tesla Model X to outsell Model S, 'devour' premium SUV market

It's still about a year away, but the arrival of the Tesla Model X is already expected to have a major impact on the premium SUV market. According to Morgan Stanley, the all-electric Model X, Tesla's third model following the Roadster and Model S sedan, is "ready to feast" on the current crop of high-end SUVs.
Not only does Morgan Stanley expect the Model X to do well against other vehicles in its class, it's expecting the new SUV to even outpace the critically acclaimed Model S, with the X accounting for a larger share of sales by the end of 2016. The sales boost provided by the Model X should also contribute to a healthy jump in Tesla's current $250 stock price. MS is expecting Tesla shares to hit about $320, and has called it a "top pick in US autos," according to The Los Angeles Times.
As for how Morgan Stanley is expecting such strong results for a car that literally no one outside of Tesla has driven, it cites Elon Musk's company's increased access to both money and technological expertise relative to the Model S project. The firm also points to Tesla's larger investments in the Model X project so far.

Tesla: Earnings still down, but rate of Model S production way up

According to its Third Quarter 2012 Shareholder Letter, Tesla "is now at over 200 cars per week or 10,000 cars per year, which is at the critical threshold needed for Tesla to generate positive operating cash flow."
That's an important milestone to be sure, but the news is actually even better; Tesla expects to ramp Model S production up to 400 cars per week (20,000 units/year) by December of 2012, and says it will deliver 2,500 to 3,000 units in the fourth quarter of 2012. That's lower than the previous target of 5,000 in 2012, but it's more an issue of delayed achievement rather than missing the mark altogether.
All of that production bodes well for the future, but as of today, the automaker has yet to earn real money. Revenue for the third quarter of 2012 was $50 million, equating to a net loss of about $110 million after expenses were tallied. The stock market likes the numbers, with TSLA shares rising 8.9 percent on Monday after the report was released.