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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Watch the Jaws of Life tear apart a Tesla Model S

As electric vehicles become more prevalent on the roadways, first responders are facing new - and sometimes unknown - challenges when it comes to intense tasks such as the extrication of passengers trapped inside a car. Advanced Extrication, an online training resource for rescue workers, recently posted a video showing how rescuers should respond to vehicles like the Tesla Model S.
The best way to do such a video, of course, is to actually demonstrate the process, so Tesla donated a new Model S just so the Fremont Fire Department could tear it to shreds as the host explains some of the unique dangers specific to electric cars. The unfortunate demo car looks like it just came off the assembly line, meaning it is completely intact to begin with, but we wonder if it would have been more interesting to see how firefighters deal with the car's wiring and DC-DC converter (and other high voltage components) when the vehicle structure has been compromised.
Either way, the entire 37-minute video (posted below) goes in depth showing what rescuers face as they deal with a growing number of EVs. Of course, if all you want to see is the business end of the Jaws of Life going to town on the Model S' subframe, you should skip to the 27-minute mark.

Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.