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Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.

And now for a different sort of Tesla Model S review...

Our friends at Kelley Blue Book have taken an unflinching look at the Tesla Model S in a new video. The crew originally planned to pack up and whip the electric sedan all the way to Las Vegas from Los Angeles, but got sidelined by a flat tire. The ensuing detour to a Tesla service center resulted in a day of hopping from charge point to charge point and a number of close calls on the range front. Confronted with cold temperatures, a desire to make time and some serious topography, the Model S pulled up short on projected range but never left the guys stranded.
The team eventually makes it to Vegas and discovers the aggravation of trying to charge the car with anything other than the company's supercharger stations. The return trip goes quite a bit better, however, and KBB starts to figure out what makes the Model S so special. We won't ruin the end for you. You can check out the full clip below.

Is Tesla's next project an F-150 competitor? [w/poll]

What's the future look like for Tesla after it launches the Model X CUV and possibly a smaller, sub-Model S sedan? Would you believe a pickup truck? Yes, Tesla could be looking to use its EV know-how to take the fight to Ford and the F-150, based on comments made by company founder Elon Musk.
"If you're trying to replace the most gasoline miles driven, you have to look at what people are buying," Musk said during an impromptu Q&A session following a speech at Business Insider's Ignition conference. "[The F-150 is] the best selling car in America. If people are voting that's their car, then that's the car we have to deliver."
And while the idea of electric pickup may sound kind of absurd to some, Musk makes a very valid point - if Tesla's goal is to replace gas miles with electrical miles, it simply can't afford to ignore pickups.