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Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.

Tesla Stock Hits All-Time High Hours Before Fifth Car Fire Reported

A Tesla Model S caught fire while parked in its owner's garage in Toronto earlier this month. This marks the fifth car fire in five months for the California automaker, according to CNBC. On Feb. 1, a four-month-old Model S was parked and unplugged in a garage when its owner heard the fire alarm go off. The car was quickly engulfed in flames. The fire damaged the garage and nearly destroyed another vehicle. Toronto Fire Service tells CNBC the engine area was the source of the blaze. Tesla is investigating the fire, and issued a statement to Business Insider reminding consumers that every automotive company expects to deal with car fires at some point and that gasoline cars experience higher car fires than Tesla on average. There have been no deaths due to the fires. Five Teslas have caught fire in the last five months, two were started when their battery packs were punctured by debris in the road. A ho-hum third-quarter in 2013 and news of the fires caused the stock price to dwindle to $120 a share. The company recently reclaimed much of that ground, surging for the first time past $200 a share just this week, Autoblog Green reported. Related: Tesla Model S Test Drive | TRANSLOGIC Related Gallery The Top Ten Best Green Cars -- And 3 Clunkers View 14 Photos Tesla fire engine stock stocks

Is Land Rover developing an all-electric Tesla Model X rival?

Tesla will soon put its all-electric Model X crossover on sale, and if it's anywhere near as successful as the brand's four-door sedan the Model S, then it'll be a hell of an attention getter for mainstream automakers. Land Rover isn't waiting for proof of the Model X's success, though. According to reports, Land Rover could be preparing an all-electric Range Rover. Likely more crossover than full-size SUV, the new vehicle would probably be far more aerodynamic than current models. But the new EV would still take advantage of LR's high-tech aluminum structure, and could potentially be a close relative of the production Jaguar C-X17, according to Autocar. It seems unlikely that this new Land Rover EV will have the off-road chops of the brand's other models, but that doesn't mean that will be useless on the rough stuff. AC, citing Land Rover design boss Gerry McGovern, claims that a height-adjustable air suspension will allow a low, aerodynamic ride height for high-speed travel while it can easily be transitioned to a higher level for off-road duty. As for range, AC believes (and we agree) that a successful effort would need to get as close as possible to the Model S' 265-mile EV range. Autocar is anticipating a price of around 90,000 pounds, equivalent to $144,000, which roughly matches the cost of a UK-market Model S. If the Range Rover EV comes stateside, we'd wager that prices will start under six figures, much like the US-market Tesla.