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Amusing Tesla fan-made commercial gives Nozzie the EV blues

One thing you can say about Tesla Motors enthusiasts, they certainly seem a creative bunch of brand boosters. Since the California automaker started selling its electric vehicles, fan-made commercials have been plugging an advertising void – the company famously has yet to make a spot of its own for broadcast. Now, there's a new one. It seems that, in a world where liquid fuel is no longer as necessary as it once was, one particular gas pump nozzle has developed a bad case of the sads. In this epic production that clocks in at less than a minute-and-a-half, we ride an emotional roller coaster from lost relevance to possible redemption as "Nozzie" tries to find his/her way in this new, confusing landscape. Directed by Greg Bradley under the auspices of Ajar Pictures, the amusing ad is apparently a spec commercial, meaning that it was produced in hopes of helping those involved land a paid gig. It might work. The piece has caught Tesla's Twitter attention and we think you'll probably enjoy it also. We certainly laughed and cried, and it was better than Cats. Scroll down to see what we mean. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla asks feds to investigate Model S fires, amends warranty to cover fire damage

As of the last official count, there are 19,000 Tesla Model S sedans on US roads. Three of those, as has been widely reported, have caught on fire after significant accidents. That means one in about 6,333 Model S sedans has caught fire, and none of those fires led to any injuries. By way of contrast, there were 172,500 gasoline-car fires in the States last year, which, according to the National Fire Protection Association, equals about one in every 1,450 vehicles on US roads.
In a move we'd describe as very baller, Tesla has amended the warranty to cover damage due to a fire, even if due to driver error.
Put more simply, as stated by Elon Musk in his latest posting on the official Tesla Motors blog, "You are more than four and a half times more likely to experience a fire in a gasoline car than a Model S! Considering the odds in the absolute, you are more likely to be struck by lightning in your lifetime than experience even a non-injurious fire in a Tesla." While the assertion of dangerous lightning strikes may be just as spurious a correlation as those who claim the Model S is a burning inferno waiting to happen, the point is clear: You are quite unlikely to experience a fire in a Tesla Model S.

Tesla 'Model E' to likely get steel construction, sane price tag

Tesla may have made major inroads with its Model S, and it's poised to enter new territory when it finally starts selling its Model X, an iconoclastic gullwing crossover. Neither of those may be as important as the model thereafter, which is expected to be its make-or-break sedan. It won't be called the Model E (thanks a lot, Ford), but the BMW 3 Series-challenging EV will be the litmus test that will determine if Tesla's EV future is palatable to the masses.
Part of that means proving that Tesla can be an affordable alternative to conventional internal-combustion-powered vehicles. According to the company's VP of engineering, Chris Porritt, the new sedan will do just that, thanks in no small part to the company's forthcoming gigafactory battery operations. But beyond that project, there are other things about this new EV that will make it a more alluring option to the average consumer.
Porritt mentioned "appropriate materials," to the UK's Autocar, which is likely another way of saying it's ditching the aluminum-intensive architecture of its big brother.