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Tesla Model S Easter egg turns car into submarine

When thinking about Elon Musk, the first thing that comes to mind may not be his sense of humor. However, the Tesla boss is embedding a pretty funny Easter egg in the company's cars that references a part of his own collection. Musk famously purchased the Lotus Esprit submarine from the James Bond film The Spy Who Loved Me for about $967,000 in 2013. At one point, he even intended to install a Tesla powertrain and make it fully transformable. From anyone else that plan would sound like pure fantasy, but Musk has the money and the means to make it happen, if he wants. Now, every Tesla Model S driver gets to share in just a little of that very cool ownership experience. A person on YouTube filmed how to access the Easter egg, and it's extremely easy. Just hold down the T on the infotainment screen for a few seconds, enter the appropriate code 007 and check the suspension settings page. Instead of seeing a Model S, Bond's submersible Esprit now appears. As another cool touch, users can set the vehicle's depth in leagues, and the options max out at 20,000. This is almost certainly a subtle reference to the classic story 20,000 Leagues Under the Sea. Maybe someday Musk can get the Lotus' conversion complete, and we can see it working for real. Until then, this a neat way to show the unique car off. Related Video:

Tesla Model X to outsell Model S, 'devour' premium SUV market

It's still about a year away, but the arrival of the Tesla Model X is already expected to have a major impact on the premium SUV market. According to Morgan Stanley, the all-electric Model X, Tesla's third model following the Roadster and Model S sedan, is "ready to feast" on the current crop of high-end SUVs.
Not only does Morgan Stanley expect the Model X to do well against other vehicles in its class, it's expecting the new SUV to even outpace the critically acclaimed Model S, with the X accounting for a larger share of sales by the end of 2016. The sales boost provided by the Model X should also contribute to a healthy jump in Tesla's current $250 stock price. MS is expecting Tesla shares to hit about $320, and has called it a "top pick in US autos," according to The Los Angeles Times.
As for how Morgan Stanley is expecting such strong results for a car that literally no one outside of Tesla has driven, it cites Elon Musk's company's increased access to both money and technological expertise relative to the Model S project. The firm also points to Tesla's larger investments in the Model X project so far.

Tesla launches Model S in UK, says Euro factory could be upcoming [w/video]

With the first UK deliveries of the 49,900-pound (about $84,000 at today's rates) Tesla Model S completed, it's time for the company to get back to business. For CEO Elon Musk that means discussing a long-anticipated rumor - a dedicated European production facility to build the luxurious EVs from the ground up.
Obviously, though, such a hefty investment would need to be worth the company's while, which is why Musk told Automotive News Europe that sales will need to hit 160,000 units before a factory is considered. The company has recorded over 3,400 sales in Europe during the first four months of 2014, which actually surpasses the 2,000 cars sold in the US.
Tesla currently maintains a factory in the Netherlands, although it only installs batteries in cars shipped from Tesla's Fremont, CA facility, rather than building cars from scratch. The factory, in Tilburg, is set to expand, while a new research and development facility is set to open in the UK in 2015 or 2016, according to Musk.