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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla Model S drivers claim first cross-country trip on Supercharger power

It's not like most Tesla Model S owners are hard-pressed for cash, but it's still got to be nice to know they can get across the country in their all-electric luxury hatchbacks for free. Father-daughter team John and Jill (no last names given) just finished what's being called the first coast-to-coast Model S trip powered completely by the company's Supercharger network. Tesla just completed installing the Superchargers and CEO Elon Musk tweeted just yesterday that the network was energized. The company unveiled its first Supercharger in September 2012, and Musk says he will finally take his long-promised Model S family road trip this spring. But now someone's beat him to the headlines. The pioneering duo finished its New York-to-Los Angeles trip January 25, logging about 3,600 miles in the process. Additional miles were required since father John started his trip in Kentucky before picking up daughter Jill in New York. Tesla says it has 71 free North American Superchargers and that its network is reachable by about 80 percent of the continent's population. The important number that makes that possible is that the 85-kWh version of the Model S can go 265 miles on a single charge. WIRED says John and Jill hit up 28 Superchargers over the course of a week. Naturally, fellow Tesla owners who posted on a rather long forum thread describing the trip were enthused, effusively comparing the team to Lewis and Clark. The news could spur more sales to the California-based automaker, which finished last year with a flourish of sorts. Tesla sold about 6,900 units of the Model S in October, November and December, beating the company's own target and making the Model S the country's best-selling plug-in vehicle for the fourth quarter.

Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.