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Tesla Model S Easter egg turns car into submarine

When thinking about Elon Musk, the first thing that comes to mind may not be his sense of humor. However, the Tesla boss is embedding a pretty funny Easter egg in the company's cars that references a part of his own collection. Musk famously purchased the Lotus Esprit submarine from the James Bond film The Spy Who Loved Me for about $967,000 in 2013. At one point, he even intended to install a Tesla powertrain and make it fully transformable. From anyone else that plan would sound like pure fantasy, but Musk has the money and the means to make it happen, if he wants. Now, every Tesla Model S driver gets to share in just a little of that very cool ownership experience. A person on YouTube filmed how to access the Easter egg, and it's extremely easy. Just hold down the T on the infotainment screen for a few seconds, enter the appropriate code 007 and check the suspension settings page. Instead of seeing a Model S, Bond's submersible Esprit now appears. As another cool touch, users can set the vehicle's depth in leagues, and the options max out at 20,000. This is almost certainly a subtle reference to the classic story 20,000 Leagues Under the Sea. Maybe someday Musk can get the Lotus' conversion complete, and we can see it working for real. Until then, this a neat way to show the unique car off. Related Video:

New Jersey Becomes Third State To Ban Tesla Sales

State motor vehicle officials have approved a regulation that would require all new car dealers to obtain franchise agreements to receive state licenses, a move critics say will hurt the electric-car industry's attempts to expand. The regulation, adopted Tuesday by the state's Motor Vehicle Commission by a 6-0 vote, effectively prohibits companies from using a direct-sales model, which cuts out the middleman and takes vehicles directly to customers through smaller retail establishments. It will take effect April 1. The regulation was supported by the New Jersey Coalition of Automotive Retailers, which has noted that state law has long required automakers to sell their vehicles through dealers. But Palo Alto, Calif.-based Tesla Motors, one of the electric-car companies that would be affected by it, called it "an affront to the very concept of a free market." Tesla said in a statement posted on its corporate website that it has been "working constructively" with the commission and Republican Gov. Chris Christie's administration since last year to delay the proposal so it could be handled through "a fair process" in the state Legislature. The company said the commission and the Christie administration went "beyond their authority to implement the state's laws at the behest of a special interest group looking to protect its monopoly at the expense of New Jersey consumers." Administration officials disputed Tesla's claims. "Since Tesla first began operating in New Jersey one year ago, it was made clear that the company would need to engage the Legislature on a bill to establish their new direct-sales operations under New Jersey law," spokesman Kevin Roberts said. "This administration does not find it appropriate to unilaterally change the way cars are sold in New Jersey without legislation, and Tesla has been aware of this position since the beginning." Tesla has two retail locations in New Jersey and has planned to expand in the state in an effort to sell its electric cars, which retail for around $60,000 before incentives. Related Gallery Electric Cars And Hybrids Don't Have To Be Frumpy By the Numbers Tesla Car Dealers

Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.