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Tesla Model S will get price increase

Tesla has confirmed the Model S will soon see a price increase. The company has yet to release details on how much more the critically acclaimed electric vehicle will cost moving forward, but has released a few details about how the shift will affect buyers with existing reservations. Tesla says the increase will not apply to anyone who has a reservation so long as they configure and finalize their order "within a fair and predefined timeframe." Likewise, those buyers who deferred their reservations will be able to keep the original pricing by finalizing their order within the same timeframe.
Tesla says the price shift will also include changes to the Model S option package structure, and that some features currently considered standard equipment will become added cost options in the future. As with the overall price increase, these changes will not impact those with current orders, reservations or deferred reservations. Expect to hear more about the price increase as information becomes available, and in the meantime you can read the brief press release below for more information.

Tesla adds free titanium underbody shields to Model S to prevent fires

Following a garage fire incident with a Model S EV last year, Tesla Motors quickly sent out an over-the-air software update to adjust how the car charges. Following two on-road fires caused by road debris that struck the underside of different Model S EVs (one in Washington State and the other in Tennessee), Tesla basically said, that it was a random thing, and the car is perfectly safe. The company later sent out a software update to have the car ride a bit higher at highway speeds. Today, Tesla is offering a more substantial solution. Tesla CEO Elon Musk has announced that all Model S EVs built since March 6 have a stronger triple underbody shield that should "bring this [fire] risk down to virtually zero." The company conducted 152 tests using, "every worst case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event, essentially equivalent to driving a car at highway speed into a steel spear braced on the tarmac" and is now confident that there's basically nothing that can break through the new barriers. As you can see here, the shields prevent a concrete block, a three ball tow hitch and a steel alternator from puncturing the car's underside. The new shields should "bring this [fire] risk down to virtually zero." Any Model S owner who wants the new triple shield can ask for it, and even if they don't ask, the structure will be installed whenever the car is next in for service. The three layers of the shield include a rounded, hollow aluminum bar, a titanium plate and "a shallow angle, solid aluminum extrusion." The new shields, "only have a 0.1 percent impact on range and don't affect ride or handling," Musk writes, which means there's no reason for Model S owners not to get the upgrade. You can read all of Musk's explanation below. Tesla Adds Titanium Underbody Shield and Aluminum Deflector Plates to Model S By Elon Musk, Chairman, Product Architect & CEO In 2013, two extremely unusual Model S collisions resulted in underbody damage that led to car fires. These incidents, unfortunately, received more national headlines than the other 200,000 gasoline car fires that happened last year in North America alone. In both cases, the occupants walked away unharmed, thanks to the car's safety features. The onboard computer warned the occupants to exit the vehicles, which they did well before any fire was noticeable.

Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.