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Suzuki iV-4 Concept is a personalized 'ute for everyone but US

It's with some sadness that we present to you the Suzuki iV-4 Concept - there's absolutely no way we'll ever see a production Suzuki based off this conceptual design in the States, despite the fact that the brand has quite a small-SUV heritage on our shores. Of course, we won't be seeing any new Suzuki passenger cars or trucks in the US at all...
For the rest of the world, Suzuki's push with this concept is personalization. According to the automaker, the name is broken down as such: "i" stands for "individuality," "V" for "vehicle," and "4" for "4 wheel-drive." A tad convoluted, perhaps, but we'll roll with it.
As far as its styling, the iV4 doesn't break any new ground for Suzuki, recalling its past and current production models with details that include a clamshell hood and a five-slot grille. Suzuki promises a production variant of this concept, and the "individuality" part will be accomplished through a selection of exterior components, colors and textures, though we're not clear what exactly that means or how it will differ from the accepted practice of ordering a unique car through a dealership.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Larger SX4 to lead raft of new or revised Suzuki models

A few weeks ago, we showed you what is likely in store for the next-generation Suzuki SX4, but What Car? now has some insider info of what might be in store for other products in the aging Suzuki lineup... at least in the UK.
When the official design sketch of the Suzuki S-Cross concept was released, Suzuki said that the concept car would be a C-segment crossover, closer in size to the Grand Vitara, and going up against some higher-volume rivals like the Ford Kuga (Escape) and Nissan Qashqai (similar to our Rogue). The Suzuki Grand Vitara is also due for a redesign, and both models will likely be on showroom floors together, with the Grand Vitara acting as the more rugged alternative to the hatchback-like SX4 replacement. Not much is known about the new Grand Vitara, but a new satellite navigation system is expected to debut in the SUV and eventually spread into other Suzuki models.
Suzuki will start selling the new SX4 and Grand Vitara in the United States this fall, and these two new crossovers should be a welcome addition to the company's diminutive U.S. dealer network that has been starved of product since the early 2000s. Automotive News adds a little gloom to this topic by pointing out that, after the introduction of the new SX4 and Grand Vitara this fall, American Suzuki has no new products planned through the 2015 model year. Suzuki dealers in Europe are more fortunate, as a refreshed version of the Jimny (formerly known as the Samurai here in the States) and an all-new Alto will both be joining the lineup.