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Osamu Suzuki names son Toshihiro president and COO

The old guard is slowly changing at Suzuki. The Japanese automaker controlled by its namesake family has appointed its scion, Toshihiro Suzuki, as its new president and chief operating officer. However, his aging father, Osamu Suzuki, now 85 years old, will continue to serve as chairman and CEO. The promotion was announced as part of a new board of directors revealed by Suzuki on Tuesday, confirming several executive and board appointments. They include the nomination of Yasuhito Harayama as vice chairman and Osamu Honda as chief technology officer. The eldest son of longtime chairman Osamu Suzuki, 56-year-old Toshihiro was named an executive vice president of the company in 2011. He's been widely regarded as the heir apparent, especially since his brother-in-law Hirotaka Ono died in 2007. Another president & COO, Hiroshi Tsuda, resigned in 2008, leaving Osamu Suzuki firmly in charge. Toshihiro is anticipated to eventually take over from his father, but it remains unclear when that transition might finally take place. 30 June 2015 Change of Representative Directors and Appointment of Executives At the Board of Directors held on 30 June 2015, Suzuki Motor Corporation has made the change of Representative Directors as follows. The new Board of Directors is as below:- 1.Change of Representative Directors New Name Previous Representative Director and Chairman (CEO) Osamu Suzuki Representative Director and Chairman & CEO Representative Director and Vice Chairman Supporting CEO Yasuhito Harayama Representative Director and Executive Vice President Supporting CEO / Business Development / Executive General Manager, Business Development Representative Director and President (COO) Toshihiro Suzuki Representative Director and Executive Vice President Supporting CEO / Global Marketing 2. Change of Commission of Representative Director New Name Previous Representative Director and Executive Vice President & Chief Technology Officer Osamu Honda Representative Director and Executive Vice President / Supporting CEO Automobile Engineering, R&D, and Quality / Executive General Manager, Automobile Engineering 3.

Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video: