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Suzuki iK-2 and iM-4 concepts suggest future style

Suzuki might no longer sell cars in the US, but the Japanese brand is showing that it's still vibrant in the rest of the world by unveiling two concepts at the Geneva Motor Show. The models also debut some the company's future technology and preview the look of upcoming production vehicles. The iK-2 Concept (top) foreshadows a future compact hatchback, and Suzuki is clear that a production version is due to arrive in Europe in 2016. Its styling is a flowing take on the traditional five-door hatchback, especially around the front fenders. More importantly, the model also rides on the Japanese brand's next-gen platform that promises to be lighter, more rigid, offer better efficiency and improve safety. Power comes from the new Boosterjet engine, but despite the speedy name, it's a 1.0-liter, direct-injected, turbocharged three-cylinder. A mild hybrid system is also going to be offered on the iK-2, but outputs for the powertrains aren't specified yet. The more interesting of the pair visually is the Suzuki iM-4 Concept (pictured inset) that imagines a simple, mini offroader, possibly a replacement for the Jimny. It's on the same platform as the iK-2 but with a much higher ride height and quirky styling. The grille and headlight configuration take inspiration from a pair of sunglasses, Suzuki claims. The model also features broad, fairly unadorned surfaces and short overhangs. The whole look just gives the impression of a little mountain goat ready to go anywhere. Power goes to all four-wheels thanks to a 1.2-liter engine and mild hybrid system. With Suzuki long gone from the US, your best chance to look at the brand's latest concepts might be to check out our live galleries from the Geneva show. iK-2 – SUZUKI'S NEW COMPACT HATCHBACK CONCEPT The smartest compact car developed by pursuit of compact hatchback ideals to a new even higher level for Suzuki Excellent design and utility integrated into a single package Design theme of "Liquid Flow", elegant design with flowing lines suggestive of an energetic movement of liquid Built around a new-generation platform and equipped with BOOSTERJET engine Production model to be released in Europe in 2016 Making its global debut at the 85th Geneva Motor Show, Suzuki Motor Corporationreveals its new compact hatchback concept car, the iK-2. The iK-2, the smartest compact car, offers all the elements expected in a car of this size.

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question