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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Here's the new Suzuki Jimny in official photos

Finally! The new generation Suzuki Jimny has been officially revealed, ready to replace the old model built since 1998. Or rather, Suzuki has at least l aunched a microsite dedicated to the small SUV's latest iteration, complete with color palette. The signature Kinetic Yellow launch color gets a similarly noticeable Brisk Blue alternative; the rest of the colors are more muted. Previously, photos of undisguised Jimnys had started coming out of the woodwork. Now we can have an official look at the neatly designed little Suzuki. It's not retro, but completely functional; these shots also show the fender flares missing from the JDM cars. When it comes to vehicles this small, the Jimny might be the boxiest thing produced since the original Fiat Panda ceased to be made in 2003. The rear hatch is the width of the entire rear, making cargo loading easy — the only hindrance we can see is that even on a left-hand-drive vehicle, the hinges are on the right, complicating things a little when one is street-parked. The interior has also survived transition into production quite nicely, with the big infotainment screen placed as high on the dash as possible. The materials on the dash look hard-wearing even in the official render, and the switchgear looks like it can be handled with gloves on. Engine specifications have not yet been announced on Suzuki's site at the time of writing, with the only technical photo a shot of the longitudinal engine perched on the ladder frame, accompanied by a mention of a three-link rigid axle suspension and part-time 4WD complete with low range. There are rumors of optional hybrid tech. Suzuki also says 2.85 million Jimnys have been sold through March 2018: If the pricing (about $18,500 for the old model in Europe) remains affordable, that number is sure to rise nicely. Related Video: Featured Gallery Suzuki Jimny official images Suzuki SUV suzuki jimny

Junkyard Gem: 1987 Chevrolet Turbo Sprint

Fifteen years ago, I wrote my first-ever automotive article under the name Murilee Martin, and it didn't take me long to start writing about one of my favorite automotive subjects: the junkyard. Before I'd refined my system for documenting discarded vehicles, however, I shot a lot of boneyard photos that never got used. For today's Junkyard Gem, I have four shots from early 2007 of one of the rarest turbocharged machines of the 1980s: the Chevrolet Turbo Sprint. The Chevrolet Sprint was really a rebadged Suzuki Cultus, from the pre-Geo era when General Motors sold the Isuzu Gemini as the Chevrolet Spectrum, the Daewoo LeMans as the Pontiac LeMans and the Toyota Corolla as the Chevrolet Nova (soon enough, the Spectrum became a Geo, and the Nova became the Prizm). The second-generation Cultus appeared in 1988, becoming the Geo Metro on our shores the following year. The Turbo Sprint was available for just the last two years of the Sprint's 1985-1988 American sales run, and it appears that just a couple of thousand were sold; if I'd known at the time just how rare they were, I'd have shot more photos of this one at the now-defunct Hayward Pick Your Part. The turbocharged 993cc three-cylinder produced 70 horsepower, 22 better than the naturally-aspirated version. Since the Turbo Sprint weighed just 1,620 pounds (that's about 500 pounds lighter than a barely more powerful '22 Mitsusbishi Mirage), it was plenty of fun to drive. For 1988, the regular Sprint hatchback cost $6,380 while the Turbo Sprint listed at $8,240 (that's about $15,375 and $19,855 today, respectively). Believe it or not, a Turbo Sprint actually raced in the 24 Hours of Lemons 10 years ago, though it didn't end well. This ad is for the regular Cultus, not the Cultus Turbo, but the screaming guitars sound reasonably turbocharged. For the most part, Chevy Sprint marketing was all about cheap purchase price and stingy fuel economy… at a time when gasoline prices were cratering. Related Video: