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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki Jimny LCV is a bare-bones two-seater

The Suzuki Jimny is a truly versatile vehicle, and we don't just mean in its prodigious off-road capabilities. Turns out, the compact 4x4 can be configured in a variety of ways to skirt the road tax rules and enthusiast demands of various markets, making it an even more desirable proposition for a budget four-wheeler. The latest variant arrives in the form of the Jimny LCV for the U.K. market. That stands for Light Commercial Vehicle, and as such it's not subject to the same strict emissions rules as passenger cars. It also means that it doesn't come with any rear seats, expanding the cargo area to just a hair over 30 cubic feet. In fact, the U.K.'s emissions laws were so strict, Suzuki was forced to take the Jimny off the market in early 2020. After a year's hiatus, this workaround was the only way to bring the popular SUV back to old Blighty. There's only one trim level to the Jimny LCV. It comes with solid colors, but you can order metallic or two-tone paint for an extra charge, its only option. As with most LCVs, there's a safety partition separating the cargo from the front seats. Compared to the passenger version with all seats folded flat, there's an extra 1.2 cubic feet of hauling space. The Jimny LCV might just be the latest version, but it's not the only one. There's already a narrow-body and small displacement version to qualify it as a kei car in its native Japan. Also, there's the recently announced Jimny Lite to serve as a blank canvas for enthusiasts who want to build their own rig. Like the Jimny Lite, the Jimny LCV comes with analog climate controls as opposed to digital, a traditional stereo in place of a touchscreen, halogen headlights instead of LED, 15-inch steel wheels instead of aluminum and a five-speed manual as the only transmission option. It differs from the cost-saving Lite, however, in that the LCV retains its fog lamps. Of course, it the LCV still retains the things that make it a great off-roader, including the ladder-frame construction, solid front and rear axles, and low-range gearing. In essence, it's a wink to true enthusiasts who missed their chance to get a Jimny prior to 2020. Suzuki U.K. says that it will be "available in very limited numbers" for 2021. So, if you live there and want a new Jimny, the four-wheeling gods have given you a rare second chance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Suzuki Authentics Concept is genuine but drab

Looks can certainly be deceiving. Have a glance at this new Suzuki Authentics concept, for example - we were told that this would, essentially, be a proper sedan version of the new SX4, but our folks on the ground in Shanghai tell us it's actually much larger. Like, bigger than the Kizashi. (Hey, remember the Kizashi?)
Regardless, Suzuki says that the Authentics concept previews a C-segment vehicle for the Chinese market. A good move, too, since that segment has the highest volume in the Chinese market. (That's why automakers like Ford, for example, have more than one offering in the class.) If we're honest, the Authentics concept looks a bit "meh" for our tastes - there isn't a whole lot of emotion going on here with the design. Consider it a competitor for that spiffy new Ford Escort that also took the stage here in Shanghai.
We don't have any more details about the Authentics concept at the moment, but considering the fact that Suzuki has officially exited the US market, at least we don't have to worry about this thing showing up on our shores anytime soon.