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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki brought a retro hybrid coupe and an autonomous van concept to Tokyo Motor Show

Update: More photos and details of these Suzuki concepts have surfaced since their official reveal at the 2019 Tokyo Motor Show. Turns out, the Waku Spo coupe can also be a wagon. We love it. When you swap in the wagon rear end, the rear seat slides back and automatically reclines. All of a sudden, the sporty coupe has turned into a somewhat roomy wagon kei car. Its interior features a fully digital dash that will actually simulate wood grain on the passenger side when in the Normal drive mode. When sport mode is selected, the "wood grain" transforms into a massive screen of dials and vehicle information. The Suzuki Hanare is the van pictured in the gallery and further below. Its drive wheels feature in-wheel electric motors, and the interior is all about customization. The folks in Suzuki's press photos look happy to be hanging out by their Hanares, and we think we'd be pretty happy too. One of the vans has a bar; the other has a massive screen with a map, and the middle van is full of storage for outdoor activity supplies. Lastly, Suzuki showed us the Hustler Concept. It's essentially just a Hustler made to look like an off-road kei car. We're picking up the Jimny vibes Suzuki is laying down. It's wonderfully boxy and features a bevy of neat accessories. Suzuki is celebrating its 100th anniversary at this year's Tokyo Motor Show. To mark the occasion, the company has created two unique concepts that look to the past for style, and the future for powertrain and use cases. One is called the Waku Spo, and the other is the Hanare. The Waku Spo is pictured above, and it's a plug-in hybrid with styling rooted in '60s Japanese cars. It's simple and squared off save for the wide fender flares and charming round headlights. There are dashes of chrome trim around the car and two-tone paint. The fender-mounted rearview cameras are a high-tech twist on a classic Japanese car feature. But if this design doesn't appeal to you, Suzuki says body and interior parts can be quickly switched out so each driver can have a car that's personalized to their tastes. While the Waku Spo is a more traditional, driver-oriented car, the Hanare is more of an autonomous pod. According to Suzuki, Hanare translates to "cottage" and the theme of the van is to be your home away from home. It's meant to be a mobile room to do whatever you want. It also looks like it's intended to be private and secluded, as the only windows are slender pieces that wrap around the roof.

Drive pits Ariel Nomad against Suzuki bike

Ariel introduced the Nomad at the beginning of the year, which is basically an Atom converted to sand-rail duty with the addition of features like a composite cage and waterproof cockpit, Hella light bar, and Ohlins suspension with hydraulic bump stops. Evo reviewed it not long after, now Drive has got hold of it and put Steve Sutcliffe at the wheel, sending him to the Sweet Lamb Rally Center in Wales. The Nomad in this guise also gets a winch and BF Goodrich tires with a rear high-mounted spare. The motor is a US-spec, 2.4-liter Honda unit tuned to 240 horsepower and 235 pound-feet of torque, all going to the rear wheels only. The weight is just 1,477 pounds. For kicks, they sent Northern Irish motocrosser Graeme Irwin along to give Sutcliffe a point of reference. We're used to seeing cars battle bikes, and unless it's wet or the race goes to beyond 200 miles per hour the bike almost always takes it. Irwin was on his Suzuki RMZ-450, a bike with about 60 hp, but that, combined with Irwin's skills, was plenty enough to keep Sutcliffe hard at work. You can watch the dust fly in the video above. Related Video: