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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki brings slew of car and bike concepts to Tokyo

As an automaker, Suzuki may be long gone from American shores, but it's still a force to be reckoned with in its home country of Japan. At this week's Tokyo Motor Show, the brand known as much for its two-wheeled fare as its four displayed a slew concept vehicles for both drivers and riders.
The first is the Crosshiker concept (above), which Suzuki says is a followup to the Regina concept that debuted two years ago at the Tokyo show. Based on the same platform but elevated to the stance of a crossover, the Crosshiker is motivated by a 1.0-liter, three-cylinder engine, keeping it eco-chic while appealing to adventurous types with its fun styling.
Next up is the X-Lander Concept (above, left) that Suzuki says was made for use in the city and "sometimes go out to play in the field." Based on the Japanese-market production Jimny, the X-Lander features four-wheel drive and a hybrid powertrain with a 1.3-liter engine.

Meet the Jeep Wrangler's tiny Japanese doppelganger, the Suzuki Jimny

We're all eagerly anticipating the 2018 Jeep Wrangler, but it's not the only two-door, body-on-frame off-roader coming out in the near future. Suzuki has its own on the way by the name of Jimny (no, that's not a typo). Long ago, we received the Jimny here in the United States as the eminently capable, though tipsy, Samurai. The Samurai was followed here by the more civilized Sidekick/Tracker, which eventually took on its original name of Vitara. But overseas, the rugged, truck-like Samurai survived as the Jimny. This newest version looks to retain much of its predecessors' capability. In addition to the body-on-frame chassis, it features a solid rear axle. Odds are that it will continue to offer a part-time four-wheel-drive system with a low-range, as with the current one. We can't quite tell if it will still have a solid front axle, though. Styling-wise, the new Jimny does seem to have tougher, chunkier looks than the current one, pictured above. The corners have been squared up, and hard creases added to the flanks. The wheel wells are now more square and look to have bigger flares. We're also noticing some retro touches such as the roof that isn't flush with the rest of the body. The taillights mounted in the rear bumper are also reminiscent of the old Samurai. As nifty as the little Jimny is, we can safely say that we won't be getting it here — Suzuki doesn't sell cars here anymore. But even if Suzuki were still operating in the U.S., we probably wouldn't get the Jimny. It would probably be too crude for most buyers, and it could be tricky to get it to pass safety regulations. Its tall, narrow shape also could be rollover prone, and Suzuki wouldn't want to go through another rollover controversy. But hey, in roughly 25 years, you can import one of these if you really want. Related Video: Featured Gallery Suzuki Jimny spy shots View 11 Photos Image Credit: CarPix, Suzuki Spy Photos Suzuki SUV Economy Cars Off-Road Vehicles suzuki jimny