1969 Ford Mustang Base Fastback 2-door 5.8l on 2040-cars

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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

2014 Suzuki V-Strom 1000 ABS

Motorcycle trends come and go like fashion, and the latest two-wheeled style du jour is the adventure bike. Chunky and rugged, these (sometimes) dirt-ready rides often take cues from the massive, Armageddon-ready rigs you'd find on the Dakar Rally. In their most neutered form, they can start as street bikes and adapt for adventure duty by adding taller suspension setups, removable saddlebags, bigger fuel tanks, and better wind protection.
Lying smack in the middle of that dirt/road matrix (and leaning toward the tarmac side) is the 2014 Suzuki V-Strom 1000 ABS. A venerable fixture in the adventure scene, it developed a primarily urban following after the model bowed in 2004, though it's also proved itself worthy of tackling trails and light offroad scenarios. For automotive folks not steeped in the vagaries of the motorcycle world, the V-Strom is the two-wheeled equivalent of the late, great Mitsubishi Montero: capable, no-nonsense, and a bit of an unsung hero in the face of more glamorous offroaders like the Land Rover LR4 and the Mercedes-Benz Geländewagen.

Minnesota tinkerer selling off 500-plus motorcycles, dirt bikes and scooters

For 25 years, Tony Joslyn's entire life has orbited around motorcycles. After getting into bikes at an early age, Joslyn turned his passion into Road Rash, a salvage house where Joslyn would buy and sell two-wheelers and their parts. He wasn't picky with his workings, either, as he has accrued motorcycles across a huge range of decades and brands. And now it's all up for sale.  Suzukis, Yamahas, Harley-Davidsons, Hondas, Kawasakis, and more from the '60s, '70s, '60s, '90s, and '00s are all currently listed on K-Bid.com. There is a variety of size, styles, colors and setups, and a press release says most of the bikes are 'complete and ready for restoration or a tuneup." For Joslyn, the collection just became too much to deal with after all these years.  "It's time to clear the herd and slow down," Joslyn said in a release. "Once it starts to feel like a job, you lose some of the joy. I'm looking forward to getting back to working a few motorcycles now and then. ... It's hard to pick a favorite out of the collection, as I am partial to all of them, but I've always enjoyed the Kawasaki 3-cylinders." The bikes are located in Clarks Grove, Minnesota, directly south of Minneapolis roughly near the Iowa border. Interested parties can visit and inspect the bikes before purchasing, and there's plenty of time to do so. Open now, the auction will close October 2, 2019.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Honda Suzuki Auctions Motorcycle honda scooter Harley-Davidson Yamaha Kawasaki