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Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Suzuki: 'No comment' on returning to the U.S. with the Jimny

It is impossible not to love the Suzuki Jimny. A prototypical cute ute, with equal parts cuteness and utility, it not only defined its segment, it became a cult classic. Now, it's back, but unfortunately unlikely to come to the American market as the Jimny, Samurai or anything else. "We have no comment on the Jimny or Suzuki returning to the U.S. market," says Nathalie Geslin, a spokesperson for Suzuki in France, from the floor of the Paris Motor Show, where the adorable Jimny made its recent premiere. "For that you'll have to ask Suzuki headquarters in Japan." In France, this is what is known as Le Brushoff. Geslin did confirm that, in the markets around the world where the Jimny will appear, it will be available only in one spec: an adaptable, RWD/AWD, closed hardtop with a manual transmission with available Low range, and powered by a 102-horsepower 1.5-liter gasoline engine. "Suzuki has eliminated diesel motors from their whole range," she said, a notable move and a trend flowing from the fuel's immutable high particulate and noxious gas emissions, and growing global sensitivity to their effects. Actually, she tells us, there will be one other spec. "In the Japanese market, there will be a Kei Car version, an actual smaller Kei Car, which means it will be powered by a motor of less than 600cc." Just 1,500 of these cars are expected to be sold in the French market, mainly to people who, according to Geslin, are not off-reading aficionados, but "People who go off-roading in their normal life, who live in the mountains or work in an area with rugged conditions." This sounds to us like a description of every small-scale goat cheese producer in the White Mountains in rural Vermont, every boutique mountainside vintner in Sonoma county, every yellow micro-beet farmer in the Wisconsin Dells. And all of us who live in four-season climates and love the outdoors but think a Jeep is perfect except that it's a third too large. Like the Jeep, the Jimny is retro cool without being retro. It is just itself. And we need it. If it takes only 1,500 potential buyers in France to allow it to be sold there, how many does that translate to in America? If all of us start emailing Suzuki headquarters every day to beg for it, maybe we can find out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.