Suzuki Samurai With V6 Conversion And Automatic Transmission on 2040-cars

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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Suzuki Swift gets a motorcycle-inspired wide body for Tokyo Auto Salon

Tokyo Auto Salon is just around the corner, and companies such as Daihatsu and Mitsubishi have announced a slew of impressive custom cars. Suzuki has also announced its custom lineup, which is a bit humble this year at just three. They range from the wild Suzuki Swift Sport Katana to the mild Hustler Street Base. The Swift is the most impressive of Suzuki's show cars. Its name, and supposedly its looks, are based on the Katana sports bike. We're not sure they have that much in common beyond the silver and red paint job, but that's all right because this Swift still looks excellent. It features aggressive fender flares and a reworked front fascia. Bigger, wider wheels fit underneath those flares, and it has side-exit exhaust to cap off the extreme design. Next up is the Suzuki Jimny Sierra Marine Edition. Suzuki started with the wider Jimny Sierra model and fitted it with equipment for a day in and around the water. It has storage for fishing rods on either side and an interior covered in wetsuit material. The roof has been raised for extra interior space. The exterior also gets a garnish of visual upgrades such as custom wheels, chrome trim, paint scheme, auxiliary lights and tow rings. The third and final custom vehicle is the Hustler Street Base. It's fairly basic with a matte gray paint scheme, a few decals, and an upgraded audio system inside with some flashy lighting. Apparently it's designed for hip young people who live in the city and might be interested in extreme sports and an active lifestyle. Related Video:    

It's a hard knock life for a N"urburgring rental car

Rental cars get no respect. They're abused, misused and flogged mercilessly as athletes in Rental Car Olympics. And that's just at your everyday airport rental counter. The torture gets extreme for rental cars thrashed around Germany's infamous Nürburgring.
Rent4Ring expects its customers to drive its cars around the 'Ring with enthusiasm and, in some cases, less skill than the pros. Rent4Ring just recently retired its Suzuki Swift Sport from its fleet and shared the car's two-year-plus lifetime highlights.
The little hatchback made more than 2,800 laps of the 'Ring over three seasons amounting to more than 310,000 miles driven by 457 different drivers. "Some were fast, some were slow. Some were nice to the car, a few were frankly awful," says a Rent4Ring rep.