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Junkyard Gem: 1990 Suzuki Sidekick Convertible

When General Motors decided to create the Geo brand in 1989, for vehicles designed and/or built by Isuzu, Toyota, and Suzuki (strangely, the Daewoo-built LeMans kept its Pontiac badges even as the Corolla-based Chevy Nova became the Geo Prizm), the only Geo truck was the Tracker. The Tracker (later a Chevrolet) was really a Suzuki Escudo aka Vitara, and Suzuki decided to sell these trucks in North America with Sidekick badges. Here's one of those early Sidekicks, photographed in a Denver self-service yard with period-correct aftermarket wheels. The first-generation Tracker and Sidekick were sold here for the 1989 through 1998 model years, after which the Tracker name lived on for a few more years on the second-generation truck and Suzuki ditched the Sidekick name in favor of Vitara and Grand Vitara. Suzuki kept selling Grand Vitaras here until the very end (which came in 2013). This is the first Sidekick I've documented in the Junkyard Gems series, because they never sold as well as their Tracker siblings and have become quite rare. Power came from this 1.6-liter G16 engine, a bored-and-stroked version of the engines used in such machines as the Suzuki Samurai and (four-cylinder) Geo Metro. Carburetors were nearly extinct on new vehicles in the United States by 1990, but you could still buy a few throwbacks that didn't have EFI. Might as well brag a bit with a badge like this one! You could get the '90 Sidekick with a five-speed manual or a three-speed automatic, with your choice of rear-wheel drive or four-wheel drive. This one has the five-speed and 4WD. American Sidekick shoppers had their choice of a two-door hardtop or convertible version; this one is the convertible. It's equipped with exquisitely 1990s spoked wheels, complete with the stretched narrow-tire treatment. The brightly-painted interior trim pieces suggest more of a mid-2000s influence. Just over 150,000 total miles on the odometer. Leaf springs? No, the Sidekick got modern coils. In the Sidekick's homeland, the TV commercials went for a North African look. Related video:

Suzuki planning an electric Jimny among EV, hybrid onslaught

Suzuki introduced the larger, five-door Jimny earlier this month, and an investor presentation detailing the automaker's growth strategy to 2030 shows there's more in store. The automaker's mission is to expand its lineup with vehicles that move toward the "realization of a carbon neutral society." This entails Europe, India and Japan receiving five or six new hybrid and/or battery-electric models each. In Europe, the first of Suzuki's five BEVs will show in financial year 2024; when the rollout is complete, it will include an electric Jimny — the silhouette in the upper right. According to Australian outlet Drive, starting from the upper left, the others are a small people-mover, an electric version of the Fronx crossover Suzuki debuted at Auto Expo in India earlier this month, an unknown hatchback, and the retail version of the EVX concept. An electric Jimny would get the dinky 4x4 back to Europe without any classification trickery. The Japanese brand ended export of the regular four-seat model to Europe in 2020 when it could no longer pass EU emissions. It now sends the same model as a two-seat commercial vehicle. Suzuki sells as many as seven models in European markets not including the Jimny, six of them mild hybrids, one a plug-in hybrid. There have been rumors of a hybrid Jimny for a couple of years, and it's predicted the new five-door will get a hybrid option shortly. The investor presentation deck predicted an eventual powertrain ratio in Europe of 80% battery-electric vehicles, 20% hybrid vehicles. We expect that would mean a near overhaul of the European ranges with current models dropping out in favor of hybrids with electric options. What's unexpected is that the battery-electric Jimny silhouette doesn't show on the slides for the Indian or Japanese markets. In Japan, Suzuki expects sales to end up 80% hybrid, 20% EV, the opposite of Europe. The Indian outpost, known as Maruti Suzuki, is the automaker's largest market, and one local outlet said 1,000 shoppers have paid to reserve a spot for the five-door Jimny every day since the truck's debut. The expected powertrain breakdown there is much more varied than the other two regions at 15% battery-electric vehicles, 25% hybrid, and a 60% share of internal combustion made up of a mix of compressed natural gas, biogas, ethanol and "etc." This would definitely be a market for the hybrid Jimny whenever it shows.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.