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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Junkyard Gem: 1991 Geo Metro LSi Convertible

Americans lost the ability to buy a new Detroit-made convertible starting in the 1977 model year (unless you count aftermarket conversions), not regaining it until drop-top Chrysler K-Cars showed up in showrooms in 1981. This gave convertibles a certain magical quality that lasted for quite a while here, and so it seemed to make sense for GM to offer an open-air version of the Geo Metro. Here's one of those cars, spotted in a self-service yard in northeastern Colorado. The Metro was really a second-generation Suzuki Cultus, successor to the 1985-1988 Chevrolet Sprint. While a four-cylinder engine became available in the later Metro (which got Chevrolet badges when the Geo brand got the axe in 1997), all Chevy Sprints and early Metros got this 1.0-liter three-cylinder engine. You're looking at 55 Suzuki horsepower here. The XFi version of the Metro (not available with a convertible top) managed to get better than 60 highway miles per gallon with an engine rated at 49 horsepower. There was an automatic transmission available… for 465 bucks (about $993 in 2022 dollars). That would have added nearly 5% to the cost of this $9,740 car ($20,805 today) and killed the fuel economy, so nearly all Metro buyers got their cars with three pedals. Do you like simple instruments in cars? You'll love the Metro! This one is good and rusty, with some really scary corrosion underneath. I think it sat in a field, buried to the axles, for many years. However, the bra tells us that it once had an owner who loved their then-shiny red convertible. No 1991 competitor could offer a new convertible with a price tag even close to that of the $9,740 Metro LSi. Oh, sure, a ragtop version of the wretched Yugo was available in 1990 and maybe 1991, but that doesn't count. A new Miata cost $13,800 that year, with a Mazda-based Mercury Capri going for $12,588. The 1991 VW Golf Cabriolet cost $16,175, and prices for convertibles just got higher with other competitors. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How much? No way!