Suzuki Sami Diesel on 2040-cars

Auto blog

Suzuki shows weird, wonderful trio of concepts in Tokyo

Suzuki brought a whole mess of intriguing little runabouts to the Tokyo Motor Show this year. And though the Japanese automaker no longer participates (at least with its four-wheel automobiles) in the North American market, we didn't want to miss the opportunity to check out its latest oddities, and capture them for your Nipponophilic amusement. The one that caught our attention the most on the Suzuki stand this year is the Mighty Deck. The little yellow minicar features a canvas roof, an open rear cargo bed, and a genuinely delighted look on its face. Though it strikes us as about as useful as an umbrella in a snow storm, we really dig the stylistic combination of new materials and old, the rugged with the approachable, and of course the tiny size that could only come from the densely packed island nation. We're not exactly longing for the return of the Suzuki X90, but we'd love a new version to look like this Mighty Deck. Joining the Mighty Deck is the equally unusual Air Triser, a concept that aims to put the "mini" back in minivan. Though clearly designed for the crowded streets of Tokyo, the Air Triser manages to squeeze three rows of seats into its compact footprint. Maximizing ingress, egress, and interior volume, the engine (surely displacing about as much as a bottle of bubble tea) is pushed all the way into the front, with pillarless side portals consisting of opposing sliding doors. Its shoulders may be high, but the interior appears light and airy, with four individual buckets floating atop the flat wood floor ahead of a rear bench, all uninterrupted by consoles or excessive clutter. Though clearly much smaller than what we'd call a minivan on our side of the Pacific, designs like these make us wonder if we really need our family haulers as big as they are. Though there were plenty of other production JDM curiosities on the Suzuki stand, the last concept that caught out eye is the Ignis Trail. The ruggedized soft-road hatchback combines rounded styling with beefed-up wheel arches packed with (relatively) large rolling stock, rack rails on a black roof, and anodized red accents inside and out to offset the white and black color scheme. Scope out the trio in our gallery of live images from the Tokyo Motor Show.

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question