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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Suzuki could disappear from new car market quickly thanks to low inventory

Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sales rates.
In October, Suzuki sold 2,023 units - a five percent increase over last year - but with just 5,549 left in inventory, it shouldn't take too long to wind down operations. Sales for the brand peaked 2007 with more than 100,000 units sold, but this year, Suzuki is barely on pace to reach a quarter of that amount, with just 21,188 units sold so far in 2012. In addition to poor sales, WardsAuto also notes that Suzuki faced problems due to its reliance on customers with subprime credit.
Suzuki will continue to sell motorcycles, ATVs and marine engines in the US, while the brand's cars will still be on sale in other countries including Canada and Mexico.

Junkyard Gem: 2000 Suzuki Esteem Wagon

GM began selling Americans the Suzuki Cultus with Chevrolet Sprint badges in the 1985 model year, with the following generation of Cultus becoming the Geo (and, a bit later, Chevrolet) Metro. Suzuki began selling the Cultus as the Swift over here starting in 1990, then enlarged that car's platform to create the bigger Cultus Crescent five years later. This car first showed up in American Suzuki showrooms as the 1995 Esteem, and a wagon version arrived for 1998. Most of the Esteem longroofs disappeared from our roads long ago, but I was able to find this high-mile 2000 model in a Northern California car graveyard. The Esteem was available in the United States through 2002, after which it was replaced by the Aerio. Since station wagons were falling out of favor in a hurry with American car shoppers by that point, the Aerio wasn't available as a wagon; Suzuki buyers here who insisted on a small cargo hauler in 2003 either had to move up to the bigger Forenza wagon or join the SUV craze by getting a Vitara. All that was in the future when this car was first sold, though. It's a base-grade GL 1.8 model with no options that I can find, and its MSRP was $13,399. That's about $23,959 in 2023 dollars. The 2000-2002 Esteem wagon was forced to compete for sales against the bigger and more powerful Daewoo Nubira wagon, which had a menacingly similar price tag ($14,160 in 2000, or $25,320 after inflation). Hyundai was in the final year of selling a wagon version of the Elantra here in 2000, and its price was a mere $12,499 ($22,350 today). Ford was asking $15,380 for its cheapest 2000 Focus wagon ($27,501 now), while Saturn offered the SW2 wagon for $14,290 ($25,552 in 2023 bucks). What all those affordable small wagons had in common was a five-speed manual transmission as base equipment, and that's what this car has. A four-speed automatic added $1,000 ($1,788 today) to the cost of a new 2000 Esteem. This car came with a DOHC 1.8-liter four-cylinder rated at 122 horsepower and 117 pound-feet. Not exciting by 21st-century standards, but enough to keep driving misery at bay in a 2,359-pound wagon. This car's owner or owners took good care of it, and it rewarded them by driving 237,255 miles during its 23 years on the road. The interior still looks good, which is typical of high-mile cars I find in these places. A car owner who keeps the upholstery in good shape also tends to perform all the maintenance on the dot.