Orginal 1988 Suzuki Samurai No Reserve on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Jimny gets confused by American guardrails

The reborn Suzuki Jimny 4x4 has faced some crosswinds in the time it's been on the market: It earned only three stars in its Euro NCAP test due to a badly-inflating driver airbag and troubles with pedestrian protection. The automatic emergency braking function also had some issues in NCAP testing, but now the Jimny's AEB system is facing an another problem — it appears to be confused by guardrails. Two German-market Jimnys had been shipped to Los Angeles for the World Car of the Year testing, Australian journalists found that on some corners of the California test route, the AEB was seemingly triggered by a guardrail in a curve in the road. The problem was found with both Jimnys, and Suzuki's Jimny chief engineer was present to look into the matter; later, Suzuki engineers were able to replicate the glitch with these particular vehicles on the same road. While U.S. sales of the Jimny are extremely unlikely, test data acquired on American roads still seems to be highly valuable for Suzuki, as tests in Japan could not replicate the problem. It appears the road condition, tilt angle, curve aspects and vehicle speed all conspired to puzzle the AEB system, which is now being evaluated for a software or calibration change. The jerky correction by the electronic stability program, audible on the CarAdvice video, happened at 45-55 mph, which is not overly fast for even the narrow and tall Jimny — it is possible that the AEB mistook the guardrail for another car. Suzuki stated: "There is a possibility that the (stability control) is instantaneously switched on (by) reacting to the vehicle sway when departing the S-shaped curve — and then consecutively switches on because the vehicle is circling the curve at high speeds. [...] The intervention of the stability control may give a sense of discomfort to the driver but is not an event that would disturb the vehicle's direction of movement." The driver safety assists are a good addition to the Jimny, of course, given that the 1980s second-generation truck was the subject of a beef between Consumer Reports and Suzuki North America due to its reported tippiness in corners. Related Video:

Suzuki brought a retro hybrid coupe and an autonomous van concept to Tokyo Motor Show

Update: More photos and details of these Suzuki concepts have surfaced since their official reveal at the 2019 Tokyo Motor Show. Turns out, the Waku Spo coupe can also be a wagon. We love it. When you swap in the wagon rear end, the rear seat slides back and automatically reclines. All of a sudden, the sporty coupe has turned into a somewhat roomy wagon kei car. Its interior features a fully digital dash that will actually simulate wood grain on the passenger side when in the Normal drive mode. When sport mode is selected, the "wood grain" transforms into a massive screen of dials and vehicle information. The Suzuki Hanare is the van pictured in the gallery and further below. Its drive wheels feature in-wheel electric motors, and the interior is all about customization. The folks in Suzuki's press photos look happy to be hanging out by their Hanares, and we think we'd be pretty happy too. One of the vans has a bar; the other has a massive screen with a map, and the middle van is full of storage for outdoor activity supplies. Lastly, Suzuki showed us the Hustler Concept. It's essentially just a Hustler made to look like an off-road kei car. We're picking up the Jimny vibes Suzuki is laying down. It's wonderfully boxy and features a bevy of neat accessories. Suzuki is celebrating its 100th anniversary at this year's Tokyo Motor Show. To mark the occasion, the company has created two unique concepts that look to the past for style, and the future for powertrain and use cases. One is called the Waku Spo, and the other is the Hanare. The Waku Spo is pictured above, and it's a plug-in hybrid with styling rooted in '60s Japanese cars. It's simple and squared off save for the wide fender flares and charming round headlights. There are dashes of chrome trim around the car and two-tone paint. The fender-mounted rearview cameras are a high-tech twist on a classic Japanese car feature. But if this design doesn't appeal to you, Suzuki says body and interior parts can be quickly switched out so each driver can have a car that's personalized to their tastes. While the Waku Spo is a more traditional, driver-oriented car, the Hanare is more of an autonomous pod. According to Suzuki, Hanare translates to "cottage" and the theme of the van is to be your home away from home. It's meant to be a mobile room to do whatever you want. It also looks like it's intended to be private and secluded, as the only windows are slender pieces that wrap around the roof.