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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Suzuki teases production C-segment crossover, could it have saved them in US?

Suzuki may be retreating (amidst booming sales) from the US market, but its efforts to woo European buyers are still going strong. Witness as proof these shadowy teaser images of the automaker's new C-segment crossover that it plans to unveil at the Geneva Motor Show next month.
Until the official debut, we've got just a few tidbits of information to report about the upcoming Suzuki. We're told, and can see, that the car has been modeled on the S-Cross concept car from the 2012 Paris Motor Show. Quite a bit of translation has happened, however, from show car to production form, as we see that the sweeping greenhouse of the S-Cross has been ditched in favor of a traditional pillared setup, large LEDs have moved from the lower front fascia to under the headlamps, and the grille is now much more in line with the rest of Suzuki's current range. The crossover is still painted in a faintly froggish shade of green, though, so the weirdness hasn't been completely leeched out.
We're also informed that the new C-segment offering will have an available a four-wheel-drive powertrain and one of the largest luggage areas in the segment. All of which strikes us as good stuff, but we're still not convinced that this unnamed entrant could have turned the Japanese automaker's fortunes in North America - even if it would have competed in one of the industry's fastest-growing segments. Feel free to read over Suzuki's brief press release below and look at the images before speculating for yourself in Comments.

Five-door forbidden fruit: Suzuki Jimny gets bigger

If you’ve always wanted a Suzuki Jimny, but import laws and its small two-door body style held you back, thereÂ’s some good news. No, you cannot import a new one to the United States. Sorry to burst that bubble. The good news is that Suzuki just announced a five-door Jimny for people needing more space, at least if they live in India. The third-generation Jimny landed in 2018 and has remained a three-door since, making this a significant development for off-road fans and people upset with Suzuki for not selling it in the United States. Maruti Suzuki holds massive market share in India, so itÂ’s not surprising to see the automaker coming out with new Jimny variants. The pint-sized SUV measures more than a foot longer than its three-door counterpart but still carries the modelÂ’s signature upright boxy shape and modest accommodations. A 1.5-liter engine making 105 horsepower comes paired with a five-speed manual or four-speed automatic and four-wheel drive. Though small, the Jimny five-door manages serious off-roading with a 36-degree approach angle, a 50-degree departure angle, and a 24-degree breakover angle. The SUV rides on 15-inch wheels and three-link rigid axle suspension with coil springs. It also features an old-school ladder frame, which helps deliver that impressive off-road ability, but likely impacts on-road comfort. Jimny buyers get a surprising number of niceties, including a 9-inch infotainment display with wireless Apple CarPlay and Android Auto. ThereÂ’s also a rearview camera and a premium stereo option. The top Alpha trim level adds push-button start, cruise control, and a leather-wrapped steering wheel. We donÂ’t have pricing details for the five-door Jimny, but the three-door variant starts at around $24,000 in other markets, such as Mexico. Suzuki will build the Jimny at its facility in Gurugram, India. Orders are open now, with deliveries planned to start in May. The automaker said it would soon expand the five-door to other markets, including Latin America and Australia.