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Suzuki iV-4 Concept is a personalized 'ute for everyone but US
Wed, 11 Sep 2013It's with some sadness that we present to you the Suzuki iV-4 Concept - there's absolutely no way we'll ever see a production Suzuki based off this conceptual design in the States, despite the fact that the brand has quite a small-SUV heritage on our shores. Of course, we won't be seeing any new Suzuki passenger cars or trucks in the US at all...
For the rest of the world, Suzuki's push with this concept is personalization. According to the automaker, the name is broken down as such: "i" stands for "individuality," "V" for "vehicle," and "4" for "4 wheel-drive." A tad convoluted, perhaps, but we'll roll with it.
As far as its styling, the iV4 doesn't break any new ground for Suzuki, recalling its past and current production models with details that include a clamshell hood and a five-slot grille. Suzuki promises a production variant of this concept, and the "individuality" part will be accomplished through a selection of exterior components, colors and textures, though we're not clear what exactly that means or how it will differ from the accepted practice of ordering a unique car through a dealership.
Future Classic: 1996-1998 Suzuki X-90
Thu, Nov 3 2022SUVs are absolute cash cows, and because of that, automakers don’t often take risks in their design and execution. Oh, sure, the occasional Evoque Coupe or Murano CrossCabriolet slips through the cracks, but by and large most SUVs have four doors, two or three rows of seats and a hatchback for your cargo. But in the 1990s, carmakers were still experimenting with SUVs, so things occasionally got weird, and nothing embodied weirdness quite like the Suzuki X-90. Half SUV, half coupe, half roadster (three halves – see, super weird), the X-90 was all about fun in the sun. It was wild and had lots of personality. SuzukiÂ’s liÂ’l guy was unlike anything else on the road. Why is the Suzuki X-90 a future classic? The X-90 was SuzukiÂ’s followup to the ill-fated Samurai – you know, the SUV that was “easier to flip than a toilet seat,” according to reports from the time. The X-90 was much safer, with standard features like driver and passenger airbags, as well as antilock brakes, but it still fully embodied the SamuraiÂ’s have-fun-anywhere ethos. “Cute utes” were a growing subset of small SUVs in the ‘90s, and wow did the X-90 fully lean into this demeanor. It was tiny – only slightly longer and taller than a modern Fiat 500 – with two doors, two seats, a removable T-top roof and a sedan-like trunk with a spoiler for added flourish. Its 6.3 inches of ground clearance gave it a tiny-tough trucky stance, and you could get it in vibrant colors like purple and teal. It even had seat fabric that looked like ‘90s jazz cups. So cool. What is the ideal example of the Suzuki X-90? Since it was a low-volume product that was only sold for a couple of years (adding to its scarcity today), there werenÂ’t many differences between the X-90s that came to the U.S. All of ‘em were powered by a 1.6-liter inline-four engine with a blistering 95 horsepower and 98 pound-feet of torque. Buyers could choose between rear- and four-wheel drive, as well as a four-speed automatic or five-speed manual transmission. Going for the stick-shift gave you a slight edge on fuel economy, with the EPA rating both RWD and 4WD X-90s at 24 mpg combined, compared to 22 mpg with the automatic. Considering its core mission was all about having a whale of a time, the smartest way to spec an X-90 is with the five-speed manual and four-wheel drive.
Suzuki demand in US rises after bankruptcy
Wed, 26 Dec 2012Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.