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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Autoblog Minute: Highlights from the 2015 Tokyo Motor Show

The 44th Tokyo Motor Show is here with plenty of exciting new car reveals, like the stunning Mazda RX-Vision concept and the wild Nissan Concept 2020 Vision Gran Turismo. Autoblog's Chris McGraw reports on this edition of Autoblog Minute, with commentary from Autoblog's Managing editor, Steven Ewing. Show full video transcript text [00:00:00] The 44th Tokyo Motor Show is here with plenty of exciting new car reveals and lots of tech-heavy concept vehicles. I'm Chris McGraw and this is your Autoblog Minute. The Tokyo Motor Show opens to the public but for those unable to make it to Japan Autoblog is on hand to report. For more we go on location to Tokyo and Autoblog's Managing editor, Steven Ewing. [00:00:30] - [00:01:00] [Steven Ewing Interview] And that's your recap of the 44th Tokyo Motor Show, for our detailed coverage of the event be sure to head to Autoblo.com/tokyo-motor-show. For Autoblog, I'm Chris McGraw. [00:01:30] [Outro] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Green Tokyo Motor Show Mazda Subaru Suzuki Coupe Concept Cars Autoblog Minute Videos Original Video Tokyo 2015

Suzuki shows electric coupe that's also a wagon, autonomous van and Hustler Concept in Tokyo

Update: More photos and details of these Suzuki concepts have surfaced since their official reveal at the 2019 Tokyo Motor Show. Turns out, the Waku Spo coupe can also be a wagon. We love it. When you swap in the wagon rear end, the rear seat slides back and automatically reclines. All of a sudden, the sporty coupe has turned into a somewhat roomy wagon kei car. Its interior features a fully digital dash that will actually simulate wood grain on the passenger side when in the Normal drive mode. When sport mode is selected, the "wood grain" transforms into a massive screen of dials and vehicle information. The Suzuki Hanare is the van pictured in the gallery and further below. Its drive wheels feature in-wheel electric motors, and the interior is all about customization. The folks in Suzuki's press photos look happy to be hanging out by their Hanares, and we think we'd be pretty happy too. One of the vans has a bar; the other has a massive screen with a map, and the middle van is full of storage for outdoor activity supplies. Lastly, Suzuki showed us the Hustler Concept. It's essentially just a Hustler made to look like an off-road kei car. We're picking up the Jimny vibes Suzuki is laying down. It's wonderfully boxy and features a bevy of neat accessories. Suzuki is celebrating its 100th anniversary at this year's Tokyo Motor Show. To mark the occasion, the company has created two unique concepts that look to the past for style, and the future for powertrain and use cases. One is called the Waku Spo, and the other is the Hanare. The Waku Spo is pictured above, and it's a plug-in hybrid with styling rooted in '60s Japanese cars. It's simple and squared off save for the wide fender flares and charming round headlights. There are dashes of chrome trim around the car and two-tone paint. The fender-mounted rearview cameras are a high-tech twist on a classic Japanese car feature. But if this design doesn't appeal to you, Suzuki says body and interior parts can be quickly switched out so each driver can have a car that's personalized to their tastes. While the Waku Spo is a more traditional, driver-oriented car, the Hanare is more of an autonomous pod. According to Suzuki, Hanare translates to "cottage" and the theme of the van is to be your home away from home. It's meant to be a mobile room to do whatever you want. It also looks like it's intended to be private and secluded, as the only windows are slender pieces that wrap around the roof.