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2019 Suzuki Jimny First Drive Review | Internet darling, real-world riot

FRANKFURT — Imagine a Mercedes G-Wagen hit with an incredible shrinking ray, and you'll not be far short of the new fouth-generation Suzuki Jimny, last sold in North America in the mid-1990s as the Samurai. The resemblance is astonishing, but there's enough of the Land Rover Defender, Toyota FJ, Honda Element and Jeep Wrangler in there, too, to keep Merc's copyright lawyers sitting on their hands. Cute as a family of otters in your bath, the new Jimny's proving the social-media hit of the fall, with online fan clubs starting, splintering and re-forming as they argue over which of the six new body colors is their favorite. Yet Jimny's no style pony. That lime green 'Kinetic Yellow' color might be the ultimate urban accessory, but it's formulated to make this tiny utility stand out in bad weather and on building sites. And in a world of fragile multi-clutch-based all-wheel-drive crossovers, Jimny is the real deal: body-on-frame construction, coil-sprung solid axles with three-link location at the rear and a panhard rod at the front, and a transfer-box set of crawler gears. And with entry, exit and breakover angles and ground clearance to rival that of a mountain ibex; this is a proper all-terrain automobile, just at five-eighths scale. It all started of course with Hope: the Japanese Hope Motor Company. Its OM360 was a 1960s Lilliputian take on the World War II Willys MB Jeep. Suzuki bought the design from Hope, and relaunched it with a new engine in 1970 as the first Jimny. Through three generations and 48 years, Jimny's been called variously: SJ; LJ; Farm Worker; Samurai; Gypsy; and Sierra. It's been rebadged as a Mazda and a Maruti, and has sold a total of 2.85 million across 194 countries, including at one time America, though the company pulled out of the U.S. car market in 2012. The outgoing third-generation Jimny had lost its way with a bland, wind-cheating design. The new Jimny is back to basics. Shortened by 1.2 inches, it's now 143.5 inches long, 64.8 inches wide, 67.9 inches high and runs on an 88.6-inch wheelbase. These bonsai dimensions are dictated by the Japanese Kei car, a size and taxation class aimed at tight urban spaces. The new car also gets a stronger, cross-braced ladder frame under the separate body isolated on eight rubber bobbins.

Osamu Suzuki names son Toshihiro president and COO

The old guard is slowly changing at Suzuki. The Japanese automaker controlled by its namesake family has appointed its scion, Toshihiro Suzuki, as its new president and chief operating officer. However, his aging father, Osamu Suzuki, now 85 years old, will continue to serve as chairman and CEO. The promotion was announced as part of a new board of directors revealed by Suzuki on Tuesday, confirming several executive and board appointments. They include the nomination of Yasuhito Harayama as vice chairman and Osamu Honda as chief technology officer. The eldest son of longtime chairman Osamu Suzuki, 56-year-old Toshihiro was named an executive vice president of the company in 2011. He's been widely regarded as the heir apparent, especially since his brother-in-law Hirotaka Ono died in 2007. Another president & COO, Hiroshi Tsuda, resigned in 2008, leaving Osamu Suzuki firmly in charge. Toshihiro is anticipated to eventually take over from his father, but it remains unclear when that transition might finally take place. 30 June 2015 Change of Representative Directors and Appointment of Executives At the Board of Directors held on 30 June 2015, Suzuki Motor Corporation has made the change of Representative Directors as follows. The new Board of Directors is as below:- 1.Change of Representative Directors New Name Previous Representative Director and Chairman (CEO) Osamu Suzuki Representative Director and Chairman & CEO Representative Director and Vice Chairman Supporting CEO Yasuhito Harayama Representative Director and Executive Vice President Supporting CEO / Business Development / Executive General Manager, Business Development Representative Director and President (COO) Toshihiro Suzuki Representative Director and Executive Vice President Supporting CEO / Global Marketing 2. Change of Commission of Representative Director New Name Previous Representative Director and Executive Vice President & Chief Technology Officer Osamu Honda Representative Director and Executive Vice President / Supporting CEO Automobile Engineering, R&D, and Quality / Executive General Manager, Automobile Engineering 3.

New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.