1990 Suzuki Samurai on 2040-cars

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Suzuki posts 46% drop in first-quarter profit on slowing India demand

TOKYO — Suzuki on Monday reported a 46.2% fall in first-quarter operating profit, hurt by lower output at home as it improves its inspection systems, and falling demand in India, its biggest market. Japan's fourth-largest automaker posted an operating profit of 62.7 billion yen (GBP487 million) for the April-June quarter, down from 116.5 billion yen a year earlier and below a mean forecast of 69.09 billion from eight analysts, according to Refinitiv. Suzuki reaffirmed its forecast for full-year operating profit to come in at 330 billion yen, up 1.7% from the year ended March 2019. Suzuki, known for its Swift and Baleno compact models, is bracing for subdued growth this year in India, where roughly one in two cars sold carries its brand. The company stuck to a forecast for vehicle sales to increase slightly on the year, but conceded that it may need to trim its forecasts in the coming months as slowing economic growth and stricter emissions standards could dent sales. Slowing profit growth could hamper its ability to invest in and develop lower-emissions vehicles and on-demand transportation services necessary to survive the technological upheaval currently underway in the global auto industry. The automaker has long acknowledged that it cannot shoulder the costs of developing electric vehicles and self-driving cars on its own, and has turned to Toyota to supply Suzuki vehicles with its gasoline hybrid systems.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Drive pits Ariel Nomad against Suzuki bike

Ariel introduced the Nomad at the beginning of the year, which is basically an Atom converted to sand-rail duty with the addition of features like a composite cage and waterproof cockpit, Hella light bar, and Ohlins suspension with hydraulic bump stops. Evo reviewed it not long after, now Drive has got hold of it and put Steve Sutcliffe at the wheel, sending him to the Sweet Lamb Rally Center in Wales. The Nomad in this guise also gets a winch and BF Goodrich tires with a rear high-mounted spare. The motor is a US-spec, 2.4-liter Honda unit tuned to 240 horsepower and 235 pound-feet of torque, all going to the rear wheels only. The weight is just 1,477 pounds. For kicks, they sent Northern Irish motocrosser Graeme Irwin along to give Sutcliffe a point of reference. We're used to seeing cars battle bikes, and unless it's wet or the race goes to beyond 200 miles per hour the bike almost always takes it. Irwin was on his Suzuki RMZ-450, a bike with about 60 hp, but that, combined with Irwin's skills, was plenty enough to keep Sutcliffe hard at work. You can watch the dust fly in the video above. Related Video: