1989 Suzuki Samuria on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Larger SX4 to lead raft of new or revised Suzuki models

A few weeks ago, we showed you what is likely in store for the next-generation Suzuki SX4, but What Car? now has some insider info of what might be in store for other products in the aging Suzuki lineup... at least in the UK.
When the official design sketch of the Suzuki S-Cross concept was released, Suzuki said that the concept car would be a C-segment crossover, closer in size to the Grand Vitara, and going up against some higher-volume rivals like the Ford Kuga (Escape) and Nissan Qashqai (similar to our Rogue). The Suzuki Grand Vitara is also due for a redesign, and both models will likely be on showroom floors together, with the Grand Vitara acting as the more rugged alternative to the hatchback-like SX4 replacement. Not much is known about the new Grand Vitara, but a new satellite navigation system is expected to debut in the SUV and eventually spread into other Suzuki models.
Suzuki will start selling the new SX4 and Grand Vitara in the United States this fall, and these two new crossovers should be a welcome addition to the company's diminutive U.S. dealer network that has been starved of product since the early 2000s. Automotive News adds a little gloom to this topic by pointing out that, after the introduction of the new SX4 and Grand Vitara this fall, American Suzuki has no new products planned through the 2015 model year. Suzuki dealers in Europe are more fortunate, as a refreshed version of the Jimny (formerly known as the Samurai here in the States) and an all-new Alto will both be joining the lineup.

Junkyard Gem: 1991 Geo Metro LSi Convertible

Americans lost the ability to buy a new Detroit-made convertible starting in the 1977 model year (unless you count aftermarket conversions), not regaining it until drop-top Chrysler K-Cars showed up in showrooms in 1981. This gave convertibles a certain magical quality that lasted for quite a while here, and so it seemed to make sense for GM to offer an open-air version of the Geo Metro. Here's one of those cars, spotted in a self-service yard in northeastern Colorado. The Metro was really a second-generation Suzuki Cultus, successor to the 1985-1988 Chevrolet Sprint. While a four-cylinder engine became available in the later Metro (which got Chevrolet badges when the Geo brand got the axe in 1997), all Chevy Sprints and early Metros got this 1.0-liter three-cylinder engine. You're looking at 55 Suzuki horsepower here. The XFi version of the Metro (not available with a convertible top) managed to get better than 60 highway miles per gallon with an engine rated at 49 horsepower. There was an automatic transmission available… for 465 bucks (about $993 in 2022 dollars). That would have added nearly 5% to the cost of this $9,740 car ($20,805 today) and killed the fuel economy, so nearly all Metro buyers got their cars with three pedals. Do you like simple instruments in cars? You'll love the Metro! This one is good and rusty, with some really scary corrosion underneath. I think it sat in a field, buried to the axles, for many years. However, the bra tells us that it once had an owner who loved their then-shiny red convertible. No 1991 competitor could offer a new convertible with a price tag even close to that of the $9,740 Metro LSi. Oh, sure, a ragtop version of the wretched Yugo was available in 1990 and maybe 1991, but that doesn't count. A new Miata cost $13,800 that year, with a Mazda-based Mercury Capri going for $12,588. The 1991 VW Golf Cabriolet cost $16,175, and prices for convertibles just got higher with other competitors. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How much? No way!