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Suzuki brings slew of car and bike concepts to Tokyo

As an automaker, Suzuki may be long gone from American shores, but it's still a force to be reckoned with in its home country of Japan. At this week's Tokyo Motor Show, the brand known as much for its two-wheeled fare as its four displayed a slew concept vehicles for both drivers and riders.
The first is the Crosshiker concept (above), which Suzuki says is a followup to the Regina concept that debuted two years ago at the Tokyo show. Based on the same platform but elevated to the stance of a crossover, the Crosshiker is motivated by a 1.0-liter, three-cylinder engine, keeping it eco-chic while appealing to adventurous types with its fun styling.
Next up is the X-Lander Concept (above, left) that Suzuki says was made for use in the city and "sometimes go out to play in the field." Based on the Japanese-market production Jimny, the X-Lander features four-wheel drive and a hybrid powertrain with a 1.3-liter engine.

Suzuki back in MotoGP for 2015

It had been planned for 2014 but it's going to be 2015 instead - that's when Suzuki returns to the manufacturer ranks of MotoGP after quitting the series at the end of 2011 because of The Great Recession. When Suzuki stopped after 37 continuous years of racing, it said it intended to return three years later and it has been in talks with MotoGP's rights holder, Dorna Sports, since last year. No doubt, though, that fan anticipation of the team's return outdoes any dismay at the delay. It will join Yamaha, Honda and Ducati in the premiere league.
Its bike has already been testing in Japan and was with the official MotoGP tribe in Barcelona, Spain on Monday when Suzuki announced its return. It's said the development bike is called the XRH-1, being ridden by official tester Randy de Puniet (who currently races in MotoGP on an Aprilia-based bike with TeamAspar). and after a day of testing de Puniet got the new Suzuki to within seven-tenths of a second of the top time posted by other MotoGP teams. Davide Brivio, who once ran the Fiat-Yamaha team and has been close with Valentino Rossi, will be the team manager.
Speaking of Rossi, The Doctor is back with Fiat-Yamaha after a bad run with Ducati but is only contracted to the end of 2014. Brivio is the man who got Rossi to join Fiat-Yamaha, then got him to Ducati. Until he took the head of Suzuki's works effort, Brivio was working with Rossi's VR46 management company, heading areas like merchandising. The rumormill has already begun its work, with folks wondering if Rossi will head to Suzuki in 2015 if his second stint at Yamaha doesn't prove fruitful before then. Scroll down below for the official press release from Suzuki.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question