1988 Suzuki Samurai Project 4x4 Lifted Red Soft Top on 2040-cars

Auto blog

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Junkyard Gem: 2008 Suzuki Reno

Next time you're hosting a car-trivia night at your local junkyard/bar (hey, such places exist), you might try to stump your guests with a really tough one: What was the last US-market car to be designed entirely by Daewoo prior to the GM takeover? Sure, Americans could buy the Daewoo-badged Lanos, Nubira, and Leganza for a few years in the early 2000s, and the Verona was really just a slightly updated Leganza with Suzuki badges pasted on. The Chevy Aveo/Pontiac G3 was the descendant of the Lanos, but that special Daewoo sauce had been diluted by other GM flavors by the time it hit our shores. I say the answer is the Daewoo Lacetti — yes, that Lacetti — which was sold in the United States as the Suzuki Forenza (in sedan form) and Suzuki Reno (as a hatchback). Here's an example of one of the very last Renos you could buy here, found in a car graveyard near Denver, Colorado. The South Korea-built Reno never made much of an impression on the reviewers at this — or, I'm pretty sure, any — publication, despite having been styled by Giugiaro, though it was very reasonably priced during its 2005-2008 American sales run. My only experience driving the Reno comes from the time I rented one in South Carolina for just $9.98 a day. For that price, I thought it was a perfectly serviceable transportation appliance. Suzuki had been building cars for GM since the first Cultus hit American showrooms as the 1985 Chevrolet Sprint, and ties between the two companies became stronger as the 20th century became the 21st. They joined forces to buy bankrupt Daewoo in 2004, with American Suzuki selling the hastily-rebadged Nubira starting the next year. After a bit of excitement over the promising Suzuki Kizashi, American Suzuki filed for bankruptcy in 2012 and ceased selling cars here the following year. Don't feel too bad for Suzuki, though — in Japan, the company has had years of smash sales success with the Hustler, and of course Suzuki motorcycles and ATVs remain popular here. How much was this little Daewoo when new? With the base five-speed manual transmission, the MSRP on the base '08 Reno was $13,839, or about $19,425 in 2022 dollars. However, this car has the automatic transmission, an $1,100 option ($1,545 now).  You did get air conditioning and an AM/FM stereo in the base '08 Reno. This car has the optional CD player with AUX input. Honda had VTEC and Daewoo had D-TEC.

Junkyard Gem: 2005 Suzuki Verona

The ways of the far-flung GM Empire could be mysterious, a couple of decades back, especially when Daewoo and/or Suzuki were involved. After The General's (relative) success selling the Daewoo LeMans with Pontiac badges here, Daewoo decided to bring three models to the United States with its own badging: the Lanos, Nubira and Leganza. Unfortunately for that effort, Daewoo's CEO fled South Korea to evade embezzlement and fraud charges just as the first models hit American showrooms in 1999, and the company went bankrupt soon after. The last year for the trio of Daewoo-badged models here was 2002… but we weren't done with those cars yet! Today's Junkyard Gem is an example of the next-generation Leganza, found in a Denver-area self-service wrecking yard recently. GM began selling Suzuki cars in North America with the Chevrolet Sprint (aka Suzuki Cultus) in 1985. The following year, Suzuki began importing the Jimny with Suzuki Samurai badging. Many Suzukis followed over the next quarter-century, with Chevrolet, Geo and Suzuki branding applied along the way. Since GM bought all of Daewoo's car-building operations during the chaos of the early 2000s, it made sense to keep selling the descendants of the three Daewoo models that had been offered here. They'd have made sense as Geos, but the Geo brand got the axe after 1997. Saturn? For Opels, sure, but not Daewoos. Isuzu had gone all-truck here after the final Styluses and Storms left the showrooms as 1993 models (though the Honda Odyssey was sold here with Isuzu emblems), so that was out. So, Chevrolet and Suzuki got the honors. The next-generation Daewoo Lanos subcompact became the Chevrolet Aveo, the next-generation Daewoo Nubira compact became the Suzuki Reno, and the next-generation Daewoo Leganza midsize sedan became the Suzuki Verona. The Verona was available for just the 2004 through 2006 model years. Note that the dealership decal features the Pets.com Sock Puppet. That's because the now-defunct 1-800-Bar-None company bought the rights to the Sock Puppet in 2002 (two years after Pets.com went kerblooey as the highest-profile casualty of the Dot-Com Crash) and used it in their advertising. All Leganzas had four-cylinder engines driving the front wheels, but the Verona got this very unusual longitudinally-mounted straight-six rig. It thus joins the Volvo S80 in the elite club for this powertrain setup.