1988 Suzuki Samurai Jx Sport Utility 2-door 1.3l on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki back in MotoGP for 2015

It had been planned for 2014 but it's going to be 2015 instead - that's when Suzuki returns to the manufacturer ranks of MotoGP after quitting the series at the end of 2011 because of The Great Recession. When Suzuki stopped after 37 continuous years of racing, it said it intended to return three years later and it has been in talks with MotoGP's rights holder, Dorna Sports, since last year. No doubt, though, that fan anticipation of the team's return outdoes any dismay at the delay. It will join Yamaha, Honda and Ducati in the premiere league.
Its bike has already been testing in Japan and was with the official MotoGP tribe in Barcelona, Spain on Monday when Suzuki announced its return. It's said the development bike is called the XRH-1, being ridden by official tester Randy de Puniet (who currently races in MotoGP on an Aprilia-based bike with TeamAspar). and after a day of testing de Puniet got the new Suzuki to within seven-tenths of a second of the top time posted by other MotoGP teams. Davide Brivio, who once ran the Fiat-Yamaha team and has been close with Valentino Rossi, will be the team manager.
Speaking of Rossi, The Doctor is back with Fiat-Yamaha after a bad run with Ducati but is only contracted to the end of 2014. Brivio is the man who got Rossi to join Fiat-Yamaha, then got him to Ducati. Until he took the head of Suzuki's works effort, Brivio was working with Rossi's VR46 management company, heading areas like merchandising. The rumormill has already begun its work, with folks wondering if Rossi will head to Suzuki in 2015 if his second stint at Yamaha doesn't prove fruitful before then. Scroll down below for the official press release from Suzuki.

Suzuki Jimny Black Bison is real, looks ready to stomp on other off-roaders

The internet darling Suzuki Jimny strikes again, except this time it's considerably less cute in the Wald Black Bison getup. We drove the little SUV late last year and found it to be good, rollicking fun, but this modified version looks like the little ute's foil. Mechanically, the Jimny Black Bison is similar to the normal Jimny. This means it has a 1.5-liter four-cylinder that makes all of 99 horsepower and 95 pound-feet of torque. Yep, that probably wouldn't fly in the U.S. The G-Wagen appearance absolutely would, though. A lift and side-exit exhaust appear to be the most obvious modifications we can see from the photos. The exhaust looks like a page straight out of AMG's playbook for the G-Wagen. Wald has added more than a few extra body parts to make this off-roader look unique. It starts with the aggressive tire and wheel setup, which in turn requires the huge fenders. This gives the Jimny its super aggressive stance you see here. A new front and rear bumper, plus grille, ensure it doesn't look disjointed as a whole. If you like lights, you have plenty of them to choose from here. Additional LEDs are mounted in the lower bumper area, and a couple banks of roof lights are equipped to light the trail ahead. The hood has two massive nostrils that surely aren't necessary for the little engine underneath, but we recognize the commitment to the theme. Finally, there's a roof spoiler that extends higher than any roof spoiler needs to from a car with a top speed of 90 mph. We imagine all the extra bits lower the top speed even further on the Black Bison. No word yet on availability of the Suzuki Jimny Black Bison edition. This vehicle was revealed at the Osaka Auto Messe by Wald, so it's not an official Suzuki vehicle by any means. It would be neat to see the full conversion kit offered to Suzuki owners, but individual sale of the parts is the most likely scenario. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.