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Suzuki has to take out $45M loan just to shutter US dealers

Bloomberg reports American Suzuki is set to borrow up to $45 million to to close its automotive dealerships and freshen up its it motorcycle and marine business. Suzuki Motor Corporation will loan American Suzuki the funds at three percent below the London Interbank offered rate in order to offer dealer owners a cash payment in exchange for voluntarily abandoning franchise agreements. The company's 216 dealers have 10 days to make a decision on the matter. Under the plan, Suzuki would give dealer owners half of what they're owed in one lump sum, and the dealers would then be able to pursue the remaining debt through the company's bankruptcy procedure.
U.S. Bankruptcy Judge Scott C. Clarkson granted American Suzuki interim authority to borrow the funds, but Bloomberg reports the company will likely return to court in a few weeks to seek up to $100 million. According to Richard Pachulski, a lawyer for Suzuki America, the automaker may owe its dealers somewhere around $50 million.

Suzuki Hayabusa's return is teased in video

Hang on to your kidneys, the planet's fastest production motorcycle is on its way back. Suzuki has released a teaser video for a new Hayabusa on its global and UK social media channels. Only a few glimpses of the superbike can be seen, but it's enough to get our adrenal glands pumping. Debuting in 1999 during Japan's motorcycle speed wars, the Suzuki Hayabusa immediately rocketed to the forefront, nabbing the world record for fastest street bike. Not only has it been clocked at speeds as high as 194 mph, it's held on to that title for for two decades. Notably, the Hayabusa, named after a peregrine falcon known for reaching 200 mph during its hunting dives, did not compromise everyday comfort and handling in pursuit of all-out speed. However, Suzuki had to dump the bike from its U.S. lineup in 2021, and in Europe it's been absent since 2018 due to emissions regulations. It appears, though, that sabbatical was only temporary. The teaser video gives us a couple of peeks at new hardware. Its iconic five-gauge instrument pod is still there, but updated with a TFT screen in center position. The readouts indicate a number of electronic technologies will return, including S-DMS engine power modes, traction control, lift (anti-wheelie) control, and a quickshifter. An inclinometer showing the angle of lean on either side sits in the middle. Flanking the TFT are a tach and speedometer in their traditional positions on the left and right, respectively, with the latter's needle pegged at 180 mph. Fuel levels and engine temperature sit on opposite ends. Accompanying the visuals are a finely tuned roar and plenty of wind noise as the 'Busa flies around a speedway-type banked circuit. The official reveal will take place on February 5 online at 7 a.m. U.K. time — that's 2 a.m. Eastern. You can watch the unveiling on a virtual forum called the Suzuki Motorcycle Global Salon., which requires registration. Unfortunately, there's not word on whether the Hayabusa will come to the U.S.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.