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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki shows weird, wonderful trio of concepts in Tokyo

Suzuki brought a whole mess of intriguing little runabouts to the Tokyo Motor Show this year. And though the Japanese automaker no longer participates (at least with its four-wheel automobiles) in the North American market, we didn't want to miss the opportunity to check out its latest oddities, and capture them for your Nipponophilic amusement. The one that caught our attention the most on the Suzuki stand this year is the Mighty Deck. The little yellow minicar features a canvas roof, an open rear cargo bed, and a genuinely delighted look on its face. Though it strikes us as about as useful as an umbrella in a snow storm, we really dig the stylistic combination of new materials and old, the rugged with the approachable, and of course the tiny size that could only come from the densely packed island nation. We're not exactly longing for the return of the Suzuki X90, but we'd love a new version to look like this Mighty Deck. Joining the Mighty Deck is the equally unusual Air Triser, a concept that aims to put the "mini" back in minivan. Though clearly designed for the crowded streets of Tokyo, the Air Triser manages to squeeze three rows of seats into its compact footprint. Maximizing ingress, egress, and interior volume, the engine (surely displacing about as much as a bottle of bubble tea) is pushed all the way into the front, with pillarless side portals consisting of opposing sliding doors. Its shoulders may be high, but the interior appears light and airy, with four individual buckets floating atop the flat wood floor ahead of a rear bench, all uninterrupted by consoles or excessive clutter. Though clearly much smaller than what we'd call a minivan on our side of the Pacific, designs like these make us wonder if we really need our family haulers as big as they are. Though there were plenty of other production JDM curiosities on the Suzuki stand, the last concept that caught out eye is the Ignis Trail. The ruggedized soft-road hatchback combines rounded styling with beefed-up wheel arches packed with (relatively) large rolling stock, rack rails on a black roof, and anodized red accents inside and out to offset the white and black color scheme. Scope out the trio in our gallery of live images from the Tokyo Motor Show.

Suzuki Vitara shows its face ahead of Paris debut

The death of Suzuki's American automotive operations can be chalked up to many, many things. One thing it cannot be blamed on, however, is the arguable goodness of its products. The company's criminally underrated offerings included the Kizashi sedan, the SX4 compact and your author's personal favorite, the Grand Vitara.
The GV rode on a radically different version of General Motors' Theta platform, which underpins the American manufacturer's current crop of crossovers, like the Chevrolet Equinox. What made the Grand Vitara special, though, was that it wasn't just another run-of-the-mill CUV. Buying the cheapest model meant living with rear-wheel drive rather than the Theta's typical front drive. Spend a bit of money, though, and you'd end up with an honest-to-goodness off-roader, sporting selectable four-wheel drive complete with low-range gearbox. It also comfortably sat five, was reasonably efficient and was quite handsome. We aren't totally sure how it turned into this.
This, of course, being the new Vitara (it replaces the Escudo, the vehicle Americans know as the Grand Vitara), and it will make its global debut at October's Paris Motor Show, which has ditched its four-wheel-drive system for a part-time all-wheel-drive system called Allgrip.