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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Suzuki details 2019 Jimny engine and safety specs

Last month, we were able to publish official images of the upcoming new generation Suzuki Jimny SUV. Now, Suzuki has released a detailed mega-gallery of the boxy 2019 Jimny and some essential information on its powertrain and safety tech. The big news is that the Jimny's introductory engine choice will be bigger than anticipated, as it will be the 1.5-liter, 100-horsepower four-cylinder gasoline engine producing 96 pound-feet of torque. For the time being, no other powertrain options are available, and there's no word yet of a hybrid variant. The offered transmissions are a five-speed manual and a four-speed automatic, and 4WD mode is switchable from a separate gear lever with high and low range. Curb weight is mentioned to be as low as 2400 pounds. As for the Jimny's safety, there's now automatic emergency braking, lane departure warning combined with "Weaving Alert," and also traffic sign detection — certainly high tech for a very small SUV. But it's outside the reach of any road signage where the Jimny is designed to shine, as the image gallery shows with photos of the vehicle off-road. The Jimny's approach angle is 37 degrees, the ramp breakover angle is 28 degrees and the departure angle a nice 49 degrees. The minimum ground clearance is mentioned to be roughly 8.3 inches. Related Video: Featured Gallery 2019 Suzuki Jimny View 16 Photos News Source: Suzuki Suzuki SUV Off-Road Vehicles suzuki jimny