1987 Suzuki Samurai - Rock Crawler on 2040-cars

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Future Classic: 1996-1998 Suzuki X-90

SUVs are absolute cash cows, and because of that, automakers don’t often take risks in their design and execution. Oh, sure, the occasional Evoque Coupe or Murano CrossCabriolet slips through the cracks, but by and large most SUVs have four doors, two or three rows of seats and a hatchback for your cargo. But in the 1990s, carmakers were still experimenting with SUVs, so things occasionally got weird, and nothing embodied weirdness quite like the Suzuki X-90. Half SUV, half coupe, half roadster (three halves – see, super weird), the X-90 was all about fun in the sun. It was wild and had lots of personality. SuzukiÂ’s liÂ’l guy was unlike anything else on the road. Why is the Suzuki X-90 a future classic? The X-90 was SuzukiÂ’s followup to the ill-fated Samurai – you know, the SUV that was “easier to flip than a toilet seat,” according to reports from the time. The X-90 was much safer, with standard features like driver and passenger airbags, as well as antilock brakes, but it still fully embodied the SamuraiÂ’s have-fun-anywhere ethos. “Cute utes” were a growing subset of small SUVs in the ‘90s, and wow did the X-90 fully lean into this demeanor. It was tiny – only slightly longer and taller than a modern Fiat 500 – with two doors, two seats, a removable T-top roof and a sedan-like trunk with a spoiler for added flourish. Its 6.3 inches of ground clearance gave it a tiny-tough trucky stance, and you could get it in vibrant colors like purple and teal. It even had seat fabric that looked like ‘90s jazz cups. So cool. What is the ideal example of the Suzuki X-90? Since it was a low-volume product that was only sold for a couple of years (adding to its scarcity today), there werenÂ’t many differences between the X-90s that came to the U.S. All of ‘em were powered by a 1.6-liter inline-four engine with a blistering 95 horsepower and 98 pound-feet of torque. Buyers could choose between rear- and four-wheel drive, as well as a four-speed automatic or five-speed manual transmission. Going for the stick-shift gave you a slight edge on fuel economy, with the EPA rating both RWD and 4WD X-90s at 24 mpg combined, compared to 22 mpg with the automatic. Considering its core mission was all about having a whale of a time, the smartest way to spec an X-90 is with the five-speed manual and four-wheel drive.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki reopens India plant post-riot with police outnumbering workers

Suzuki's plant in Manesar, India builds cars for Australia, specifically its Alto small car. Or at least they were building cars before violent worker riots forced the factory to close. The plant has been idled for five weeks as a result of worker violence that led to the death of one manager and 95 injuries. The riot was spurred over a labor dispute - specifically, a gulf in salaries between temporary workers and their salaried counterparts who earn triple the contract workers' wages.
According to reports, on Tuesday, the factory re-opened with more than 1,200 police officers stationed around the plant. The staff of actual workers at the plant numbers just 75 currently, meaning the police force greatly outnumbers Suzuki employees.
The number of employees will eventually grow to 300, and the officers will run in shifts of 100 at a time, but the initial disparity of workers to police is meant as a show of force to the more than 500 permanent and 500 temporary workers who were found to be involved in a July 18 riot.