1987 Suzuki Samurai on 2040-cars

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Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Suzuki: 'No comment' on returning to the U.S. with the Jimny

It is impossible not to love the Suzuki Jimny. A prototypical cute ute, with equal parts cuteness and utility, it not only defined its segment, it became a cult classic. Now, it's back, but unfortunately unlikely to come to the American market as the Jimny, Samurai or anything else. "We have no comment on the Jimny or Suzuki returning to the U.S. market," says Nathalie Geslin, a spokesperson for Suzuki in France, from the floor of the Paris Motor Show, where the adorable Jimny made its recent premiere. "For that you'll have to ask Suzuki headquarters in Japan." In France, this is what is known as Le Brushoff. Geslin did confirm that, in the markets around the world where the Jimny will appear, it will be available only in one spec: an adaptable, RWD/AWD, closed hardtop with a manual transmission with available Low range, and powered by a 102-horsepower 1.5-liter gasoline engine. "Suzuki has eliminated diesel motors from their whole range," she said, a notable move and a trend flowing from the fuel's immutable high particulate and noxious gas emissions, and growing global sensitivity to their effects. Actually, she tells us, there will be one other spec. "In the Japanese market, there will be a Kei Car version, an actual smaller Kei Car, which means it will be powered by a motor of less than 600cc." Just 1,500 of these cars are expected to be sold in the French market, mainly to people who, according to Geslin, are not off-reading aficionados, but "People who go off-roading in their normal life, who live in the mountains or work in an area with rugged conditions." This sounds to us like a description of every small-scale goat cheese producer in the White Mountains in rural Vermont, every boutique mountainside vintner in Sonoma county, every yellow micro-beet farmer in the Wisconsin Dells. And all of us who live in four-season climates and love the outdoors but think a Jeep is perfect except that it's a third too large. Like the Jeep, the Jimny is retro cool without being retro. It is just itself. And we need it. If it takes only 1,500 potential buyers in France to allow it to be sold there, how many does that translate to in America? If all of us start emailing Suzuki headquarters every day to beg for it, maybe we can find out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Suzuki reopens India plant post-riot with police outnumbering workers

Suzuki's plant in Manesar, India builds cars for Australia, specifically its Alto small car. Or at least they were building cars before violent worker riots forced the factory to close. The plant has been idled for five weeks as a result of worker violence that led to the death of one manager and 95 injuries. The riot was spurred over a labor dispute - specifically, a gulf in salaries between temporary workers and their salaried counterparts who earn triple the contract workers' wages.
According to reports, on Tuesday, the factory re-opened with more than 1,200 police officers stationed around the plant. The staff of actual workers at the plant numbers just 75 currently, meaning the police force greatly outnumbers Suzuki employees.
The number of employees will eventually grow to 300, and the officers will run in shifts of 100 at a time, but the initial disparity of workers to police is meant as a show of force to the more than 500 permanent and 500 temporary workers who were found to be involved in a July 18 riot.