1986 Suzuki Samurai Ja Sport Utility 2-door 1.3l on 2040-cars

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Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Suzuki: 'No comment' on returning to the U.S. with the Jimny

It is impossible not to love the Suzuki Jimny. A prototypical cute ute, with equal parts cuteness and utility, it not only defined its segment, it became a cult classic. Now, it's back, but unfortunately unlikely to come to the American market as the Jimny, Samurai or anything else. "We have no comment on the Jimny or Suzuki returning to the U.S. market," says Nathalie Geslin, a spokesperson for Suzuki in France, from the floor of the Paris Motor Show, where the adorable Jimny made its recent premiere. "For that you'll have to ask Suzuki headquarters in Japan." In France, this is what is known as Le Brushoff. Geslin did confirm that, in the markets around the world where the Jimny will appear, it will be available only in one spec: an adaptable, RWD/AWD, closed hardtop with a manual transmission with available Low range, and powered by a 102-horsepower 1.5-liter gasoline engine. "Suzuki has eliminated diesel motors from their whole range," she said, a notable move and a trend flowing from the fuel's immutable high particulate and noxious gas emissions, and growing global sensitivity to their effects. Actually, she tells us, there will be one other spec. "In the Japanese market, there will be a Kei Car version, an actual smaller Kei Car, which means it will be powered by a motor of less than 600cc." Just 1,500 of these cars are expected to be sold in the French market, mainly to people who, according to Geslin, are not off-reading aficionados, but "People who go off-roading in their normal life, who live in the mountains or work in an area with rugged conditions." This sounds to us like a description of every small-scale goat cheese producer in the White Mountains in rural Vermont, every boutique mountainside vintner in Sonoma county, every yellow micro-beet farmer in the Wisconsin Dells. And all of us who live in four-season climates and love the outdoors but think a Jeep is perfect except that it's a third too large. Like the Jeep, the Jimny is retro cool without being retro. It is just itself. And we need it. If it takes only 1,500 potential buyers in France to allow it to be sold there, how many does that translate to in America? If all of us start emailing Suzuki headquarters every day to beg for it, maybe we can find out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.