1986 Suzuki Samurai, All Totally Original, Back Seat Convertible, Rwd, 4 X 4 on 2040-cars

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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki previews e-Survivor concept, the cutest ute yet

If you've ever thought of Suzuki as a whimsical manufacturer of small or smallish vehicles, you're going to like what the manufacturer plans to show at the upcoming 45 th Tokyo Motor Show. The e-Survivor Concept reimagines the classic Suzuki jeep as an all-electric vehicle, and it's filled with interesting styling cues both retro and futuristic. The e-Survivor is not only lightweight in construction, it also looks like it, with vestigial wheelarches and see-through doors. The electric motors are housed in the wheels, leaving the ladder-frame construction able to be as skinny as possible. The dashboard houses large screens showing infotainment controls, navigation settings and the vehicle itself, and there are rear-view cameras in place of mirrors. According to the manufacturer, the e-Survivor is a compact SUV of "the next age," which could even hint of an electric 4x4 being the way for Suzuki to survive in this century — or in its second century: the company is 100 years old in 2020, and its concepts show what Suzuki sees beyond that. Perhaps something from the e-Survivor will make production after 2020; independent wheel-mounted electric motors would certainly suit a small, light SUV. Other exhibits are the "tall miniwagon" Spacia Concept, the XBEE crossover available in several different guises, the friendly-looking Carry Open-Air Market Concept and a "neo-retro styled" SV650X bike. Related Video:

Suzuki Authentics Concept is genuine but drab

Looks can certainly be deceiving. Have a glance at this new Suzuki Authentics concept, for example - we were told that this would, essentially, be a proper sedan version of the new SX4, but our folks on the ground in Shanghai tell us it's actually much larger. Like, bigger than the Kizashi. (Hey, remember the Kizashi?)
Regardless, Suzuki says that the Authentics concept previews a C-segment vehicle for the Chinese market. A good move, too, since that segment has the highest volume in the Chinese market. (That's why automakers like Ford, for example, have more than one offering in the class.) If we're honest, the Authentics concept looks a bit "meh" for our tastes - there isn't a whole lot of emotion going on here with the design. Consider it a competitor for that spiffy new Ford Escort that also took the stage here in Shanghai.
We don't have any more details about the Authentics concept at the moment, but considering the fact that Suzuki has officially exited the US market, at least we don't have to worry about this thing showing up on our shores anytime soon.