1986 Suzuki Samurai on 2040-cars

Auto blog

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki concepts are exploring mountain trails and the culinary arts

Attention is already on Suzuki products headed to the upcoming Tokyo Auto Salon thanks to Japanese tuner DAMD. The company turned two Suzuki Jimnys into the Little 5, a tribute to Renault's 5 Turbo and 5 Turbo 2, and the Little Delta, a tribute to the Lancia Delta Integrale. Suzuki's got a trio of its own creations on the way as well, highlighted by new conceptual takes on the Swift hatchback and Spacia kei van that differ from the ones shown during the Tokyo Auto Show. The star player is the new, fourth-generation 2024 Swift hatchback (below) that's probably best considered an evolved third-gen, here called the Swift Cool Yellow Rev Concept for not-exactly-obvious reasons. Solely a flashy cosmetics package, the design drapes a black roof and black roof pillars over a greenish yellow body and dinky black wheels. The grille wears gloss black above a front splitter, the LED headlights and taillights get smoked lenses, and the vinyl wrap advertises the arrival of the front-wheel-drive variant that went on sale in Japan in December.     Show-goers could be more captivated by the Super Carry Mountain Trail Concept, shown up top. Built atop Suzuki's Super Carry commercial truck sold in places like Japan, India, and Southeast Asia, it looks like a shrunken version of an overlanding build we'd see at SEMA; the Super Carry retail model stretches just 11 feet long — 20 inches shorter than a two-door Mini Cooper — and uses a 658-cc engine. The exterior roll cage and tube doors set the tone immediately. Dimensionally proportionate gear runs from the roof rack and light bar to the off-road racing bucket seats, grilles over the side and rear windows, front skid plate and D-rings, Hi-Lift jack strapped to a riser in the bed, and little knobby tires on little off-road wheels. Smoked headlight lenses make their way to this creation, too. This one's reported to be a concept only, meant to show audiences the potential in commercial vehicles outside the workplace.  Finally, there's the wonderfully named Spacia Papa Boku Kitchen Concept. This slightly adventurous kei car disguise outside hides a kitchen in the cargo bay. We'll find out what the chef's area looks like during the show, but designers are said to have envisioned a space where parents and kids can bond over cooking adventures while camping.   The Tokyo Auto Salon is putting this and all sorts of other novelties on display in Chiba City, Japan, January 12-14.

Suzuki design chief discusses Tokyo e-Survivor SUV concept

Underdog Suzuki is one of the more mysterious Japanese brands. Rarely talked about, or indeed self-promoted, it quietly sold nearly 3 million vehicles worldwide in 2016 (alongside sister brand Maruti), and Suzuki has made some intriguingly original cars in recent years. Take the cute-but-tough Ignis city car SUV or the boxy-but-compact Hustler minivan, plus quite a few more. Autoblog took the chance to catch up with the automaker's relatively new head of design, Akira Kamio, at the recent 2017 Tokyo Motor Show to discuss Suzuki latest e-Survivor SUV Concept, plus his personal inspirations. The 54-year-old Kamio – whose design back catalog includes the concept and production Splash city car and second-generation Vitara small SUV, among others – says the beach-buggy-on-steroids show car "imagines a 2030 autonomous car with electric motors within each wheel on a ladder frame." That's a long way out in conceptual terms, as some of the vehicle's futuristic details suggest – rim sections that change color from green to blue according to mode aren't strictly necessary – but there is solid functional thinking to some of its more outlandish elements. Case in point, the see-through doors – long a staple of concept-car design from Italian masters such as Giugiaro and others – have been rendered here in a forward-thinking way. "When in autonomous mode the door glass goes opaque for privacy," Kamio said. "But when in off-road mode, the door glass automatically clears again so the driver can see the obstacles around it to help maneuver over rough terrain. This feature works on the model; it's a serious concept." As to the most relevant element of the e-Survivor's design for nearer-term vehicles, Kamio points to the five vertical slots with the Suzuki "S" logo in front of the center slot. A familiar design cue of the classic Jimny SUV, here this graphic is illuminated and set behind a black-tinted perspex-like cover. Kamio would not be drawn on when the next version of that long-running vehicle would arrive. But given that the third-generation version of the Jimny has been in production since 1998, the mark 4 is long overdue – even by the standards of Jimny's long manufacturing cycles – and is widely expected to arrive in 2018, taking proportional and design detail cues from the e-Survivor.