1986 Suzuki Samurai on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Junkyard Gem: 1997 Geo Metro LSi

General Motors created the Geo brand in order to sell cars built in partnership with Suzuki, Isuzu and Toyota in the United States, and Geo-badged machinery was sold from the 1989 through 1997 model years. Today's Junkyard Gem, found in a New Orleans self-service boneyard recently, is one of the very last Geos ever built. There was always a close relationship between Geo and Chevrolet, which GM demonstrated by sneaking the Chevrolet bowtie into the Geo logo. The first three Geo-branded models began their careers with Chevrolet badging before getting Geo-ized for 1989. The Spectrum, twin to the Isuzu I-Mark, was a Chevrolet from 1985 through 1988. The 1985-1988 Chevrolet Sprint was a badge-engineered first-generation Suzuki Cultus, with its second-generation successor becoming the Geo Metro. The Prizm was a NUMMI-built Toyota Corolla Sprinter, which replaced the Sprinter-based 1985-1987 Chevrolet Nova. The Daewoo-built Pontiac LeMans never became a Geo, presumably because its ancestry was South Korean rather than Japanese. In 1989, Geo added the Storm (Isuzu Impulse), followed by the Tracker (Suzuki Sidekick) as a 1990 model. In December 1996, GM announced that the Geo brand would get the axe in the fall of 1997, with the Prizm, Tracker and Metro becoming Chevrolets. This car was built at CAMI Automotive in Canada in May 1997, making it one of the final handful of Geos assembled. The Chevrolet Metro stuck around through 2001. For its final model year, the Geo Metro was available with one of two trim levels: base and LSi. This car is an LSi three-door hatchback, which had an MSRP of $9,180 ($17,906 in 2024 dollars). The base three-door hatchback for 1997 listed at $8,580, or $16,735 after inflation. The most important difference between the base and LSi versions was found under the hood. The base Metro got a 1.0-liter three-cylinder engine rated at 55 horsepower and 58 pound-feet, while the LSi got the 1.3-liter "big-block" four-cylinder with 70 horses and 74 pound-feet. I owned a '96 Metro with the four-banger for a brief period, and it wasn't quite intolerably slow. This car has the optional three-speed automatic, which added $595 ($1,161 today) to the price. It also has air conditioning and a Delco AM/FM radio, which were included as part of the $1,346 1SE option package ($2,625 in today's money). It was thus a boring but serviceable commuter car that sipped gas and got its job done for 27 years and 113,610 miles.

Watch Indian cars fail Global NCAP crash tests miserably

It's taken for granted that cars currently for sale in Western countries pass crash tests, and often merit four- or five-star safety ratings in NCAP or NHTSA tests. This is why these scores attained by Indian market cars are so galling: seven vehicles currently sold in India got zero stars in any category – a horrifying clean sweep. It is understandable that cars sold in a developing market are cheap and equipment levels are low, but acceptable crash safety is something that should be considered essential in all markets. The cars tested in the Global New Car Assessment Programme were Hyundai's Eon, Maruti Suzuki's Eeco and Celerio models, Mahindra's Scorpio SUV and several Renault Kwid models. All of the cars were manufactured in India for the Indian market, and the Mahindra Scorpio was the sole larger car. It was first introduced in 2002, with updates made in 2006 and 2014. Mahindra has long planned to export its vehicles to the United States, with the likeliest version a pickup variant of the Scorpio. Renault's Kwid crossover was tested in three versions. Initially, the Kwid was tested with and without airbags, and on both accounts it scored zero stars in adult occupant protection and two stars in child occupant protection. Renault strengthened the bodyshell and the crash tests showed the updated Kwid's structure did not collapse; still, it was rated unstable and that it couldn't withstand further stress. On closer inspection, the structural reinforcements were found to be done only on the driver's side of the passenger cell. Renault has confirmed more safety updates are on their way. "We welcome Renault's efforts to correct this and we look forward to testing another improved version with airbags. Renault has a strong record of achievement in safety in Europe and it should offer the same commitment to its customers in India", says Global NCAP's David Ward. "Global NCAP strongly believes that no manufacturer anywhere in the world should be developing new models that are so clearly sub-standard. Car makers must ensure that their new models pass the United Nations' minimum crash test regulations, and support use of an airbag." The airbag-equipped Kwid was the only model of the seven cars tested that was fitted with one. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is how the Mahindra Scorpio performed. This content is hosted by a third party.