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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Suzuki sallies forth with new C-segment crossover with fishy S-Cross Concept

It's not what we'd call attractive, really, but at least the new S-Cross Concept is something fresh from Suzuki. Introduced to the world at the 2012 Paris Motor Show, Suzuki says the pale green machine previews its upcoming production C-segment crossover.
We hope some of its fishier elements - according to Suzie, the specially created Crystal Green Metallic body color evokes "nature in the city and the city in nature", whatever that means - remain in the conceptual pond, but either way, it's good to see that the Japanese automaker hasn't lost its will to compete in a heated segment of the market. In fact, Suzuki promises that the S-Cross "will be the first in an ambitious program of annual European model launches which Suzuki will be starting in 2013. "
What are the chances we'll see a production version of this crossover concept in the U.S.? Your Magic 8 Ball is as good as ours... In any case, feel free to peruse the press release below.

New Suzuki Swift Sport to be lighter and torquier

The Suzuki Swift Sport has been one of the most interesting hot hatches of the last decade, well at least outside the United States. Its first iteration was released in 2005, leaving behind its crummy Geo Metro guise in favor of something more in line dynamically with the segment best. Though it may have been an underdog from day one, the Swift Sport proved itself to be both fun and reliable The new car promises to up the ante with a stiffer structure and a footprint increased courtesy a 20 mm-longer wheelbase and a stance that's 40 mm wider and 15 mm lower. Power comes from a turbocharged 1.4-liter four-cylinder Suzuki cheekily calls the Boosterjet, ditching the old 1.6-liter naturally aspirated inline-4. The downsized, intercooled 138-horsepower turbo engine gives the Swift Sport only four more horsepower than the old unit, but there is a lot more torque available and at lower revs. Another major improvement is a weight loss of nearly 180 pounds -- definitely a big deal in a small car like this -- as the new model tips the scales at less than 2,140 lbs. Suzuki says the feel of the six-speed manual shifter has been improved, too. "It's lighter, sharper, quicker. It's more aggressive and emotive, but we've also refined the elements that make it practical to use every day," said Suzuki chief engineer Masao Kobori. "The clutch feel, the manual transmission shift throw, the seats and steering wheel -- everything that puts the driver at the heart of the experience." Sounds neat, though with Suzuki gone from the U.S. market, it'll remain forbidden fruit for American customers. On the other hand, you can apparently rent these in Germany. Nurburgring rental anyone? Related Video: