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Suzuki offers sneak peek at Authentics concept for Shanghai

Suzuki has prepared the C-segment Authentics concept for the Shanghai Motor Show, a preview of a sedan that would slot into the fattest chunk of the market among China's car buyers. Suzuki hasn't given away much, saying only that it is "Sporty x Elegant" and that it's long and low and has a "rich and fine curved surface."
PaulTan.org says this is the trunked version of the SX4 crossover, and if that's the case then it would represent a new approach to the SX4 in the region, offering markedly different styling instead of being, literally, an SX4 with a trunk. We'll know more when the Shanghai show opens in a couple of weeks, for now there's a press release with a tad more info on Suzuki's plans just below.

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki brings basket of forbidden cute to Tokyo

Suzuki looks to be celebrating its newly independent status from Volkswagen with quite a slate of debuts at this year's Tokyo Motor Show at the end of October. While it's often a putdown to call a car cute, the company has some models going on display that are totally adorable. Unless you wait around a couple decades to import one, they're also never going to see the roads here. With its big eyes and compact, chunky looks, the Ignis might be the new definition of cute 'ute. Clearly based on the iK-2 concept from this year's Geneva Motor Show, the latest interpretation softens the angular lines a little bit. The Ignis Trail Concept tries to make the standard version look a little more off-road ready with black fender flares and larger wheels. Meanwhile, the Mighty Deck concept looks like a toy car with its black roof, yellow body, and dark blue bumper. The model offers some interesting functionality with a small cargo bed in the back, complete with a tiny tailgate. The opening canvas top could make for a fun drive, too. Suzuki is also giving the incredibly cool Air Triser concept a world premiere in Tokyo. The compact, three-row minivan sports a retro-futuristic design. On the outside, glass wraps around nearly the whole thing, except for a thick pillar where the sliding doors come together. However, the interior has a wood floor, and the seats can be reconfigured to form a couch. There's even a screen in the B-pillar for everyone to watch together. We look forward to seeing if these models are as quirky in real life in just a few weeks. SUZUKI EXHIBITS AT THE 44TH TOKYO MOTOR SHOW Suzuki Motor Corporation has announced its exhibits for the 44th Tokyo Motor Show 2015 (organised by the Japan Automobile Manufacturers Association), which will open to the public on 30 October until 8 November. The theme for Suzuki's booth is "SUZUKI NEXT 100". Suzuki will be celebrating its 100th anniversary in 2020, so the exhibits represent proposals for products and technologies that give a sense of the company's preparations for ongoing success in the next 100 years. A range of concept models will show how Suzuki can deliver wonder and enjoyment to drivers and riders. The concept cars will include the IGNIS, which gives shape to Suzuki's foray into the new compact crossover genre; and the MIGHTY DECK, which offers new kinds of fun in the minicar segment.