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Suzuki ending auto sales in Canada, too

Suzuki of Japan has reportedly made the decision that almost everyone assumed it would make when it announced it was leaving the US market: when the 2014 model year concludes, it will no longer sell cars in Canada. With six employees overseeing its auto business in Canada and a dealer network that has shrunk to 55 outlets in the country, we can't say we're shocked.
At the time of the US announcement, however, the senior VP of sales and marketing in the automotive division of Suzuki Canada said it would be able to survive on its own because, among other reasons, Canadians prefer smaller, more fuel-efficient cars that fit the company's offerings. Five months later, after some time to think about a 30-percent drop in sales to open up 2013 instead of the 1.4-percent increase in sales that Suzuki Canada posted last year, things have evidently changed.
The Globe and Mail reports that as is in the US, Suzuki's motorcycle, ATV and marine divisions in Canada will remain.

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki Jimny Black Bison is real, looks ready to stomp on other off-roaders

The internet darling Suzuki Jimny strikes again, except this time it's considerably less cute in the Wald Black Bison getup. We drove the little SUV late last year and found it to be good, rollicking fun, but this modified version looks like the little ute's foil. Mechanically, the Jimny Black Bison is similar to the normal Jimny. This means it has a 1.5-liter four-cylinder that makes all of 99 horsepower and 95 pound-feet of torque. Yep, that probably wouldn't fly in the U.S. The G-Wagen appearance absolutely would, though. A lift and side-exit exhaust appear to be the most obvious modifications we can see from the photos. The exhaust looks like a page straight out of AMG's playbook for the G-Wagen. Wald has added more than a few extra body parts to make this off-roader look unique. It starts with the aggressive tire and wheel setup, which in turn requires the huge fenders. This gives the Jimny its super aggressive stance you see here. A new front and rear bumper, plus grille, ensure it doesn't look disjointed as a whole. If you like lights, you have plenty of them to choose from here. Additional LEDs are mounted in the lower bumper area, and a couple banks of roof lights are equipped to light the trail ahead. The hood has two massive nostrils that surely aren't necessary for the little engine underneath, but we recognize the commitment to the theme. Finally, there's a roof spoiler that extends higher than any roof spoiler needs to from a car with a top speed of 90 mph. We imagine all the extra bits lower the top speed even further on the Black Bison. No word yet on availability of the Suzuki Jimny Black Bison edition. This vehicle was revealed at the Osaka Auto Messe by Wald, so it's not an official Suzuki vehicle by any means. It would be neat to see the full conversion kit offered to Suzuki owners, but individual sale of the parts is the most likely scenario. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.