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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 1996 Suzuki Swift SLOKYO DRIFT Edition

General Motors sold plenty of rebadged Suzukis over the decades in the United States, starting with the Chevy Sprint in 1985 and continuing with various Geo- and Chevrolet-badged machines into our current century. The one we remember best remains the fuel-sipping Metro, successor to the Sprint and available here through the 2001 model year. The Sprint and Metro were based on the Japanese-market Cultus, and Suzuki put its own badges on this car in the United States for the 1989 through 2001 model years. That was the Suzuki Swift, a car we know best today for its factory-hot-rod version, the Swift GT. Normally, I wouldn't bother to document an ordinary Canadian-built Swift found in a boneyard, but today's Colorado-found Junkyard Gem boasts some interesting custom touches that make it worth our attention. Get ready for… SLOKYO DRIFT! While countless American owners of Integras and Lancers and 240SXs went nuts with JDM-influenced car decor following the release of The Fast and the Furious: Tokyo Drift in 2006, drivers of the tiny and miserably underpowered Metro/Swift econo-commuters felt left out of the party. The owner of this car knew what to do, though: buy some stick-on mailbox letters and slap them on this Swift's hatch. Junkyard-acquired badges adorn every surface of the SLOKYO DRIFT Swift, because why not? It turns out that many Reddit regulars in Colorado spied this car on the street, and so you'll find many references to it on that site. Since any 24-year-old econobox with a manual transmission and a salvage title will be nearly impossible to sell, we can assume this car spent its last few years just one broken part away from The Crusher. Once it needed an expensive repair, it wasn't worth fixing. The original owner's manual and documentation remained in this Swift until the end. It appears that Colorado TV-advertising legend Dealin' Doug moved this iron off his Cherry Creek Dodge lot when it had a mere 5,920 miles on the clock, based on this "Phoney Monroney" I found in the glovebox. 168,925 hard miles later, here it is. At some point, it got totaled, put back together, and stamped with this REBUILT FROM SALVAGE lettering on the door jamb. We think of the Metro/Swift as a three-cylinder car, but many of the later versions got this 1.3-liter "big-block" four-banger under the hood. That's 70 raging horsepower right here. The 5-speed made it more efficient and fun to drive, but killed whatever resale value it may have had.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.