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Japan's Suzuki, SkyDrive sign deal to develop, market 'flying cars'

TOKYO — Japanese automaker Suzuki Motor Corp and 'flying car' firm SkyDrive Inc said on Tuesday they have signed a deal to team up in research, development and marketing of electric, vertical takeoff and landing (eVTOL) aircraft. In a joint statement, the two companies said they will also work to open up new markets with an initial focus on India, where Suzuki has a roughly half share of the auto market. Suzuki announced on Sunday it plans to invest 104.4 billion rupees ($1.37 billion) in its India factory to produce electric vehicles and batteries. The companies didn't disclose details of investments in their partnership, nor outline any production timetable or target. Founded in 2018, Tokyo-headquartered SkyDrive counts big Japan businesses like trading house Itochu Corp, tech firm NEC Corp and a unit of energy company Eneos Holdings Inc among its main shareholders. In 2020 it raised 5.1 billion yen ($42 million) in total in Series B funds, according to its website. SkyDrive is currently engaged in the development of a compact, two-seating electric-powered flying car with plans for full-scale production. The statement did not say whether Suzuki would be working on this specific vehicle. The company, which is also developing cargo drones, aims to launch a 'flying car' service in Osaka in 2025 when the Japanese city hosts the World Expo. For Suzuki, the partnership will add 'flying cars' as a fourth mobility business, in addition to automobiles, motorcycles and outboard motors, the statement said. ($1 = 120.4500 yen) (Reporting by Satoshi Sugiyama; Editing by Kenneth Maxwell) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Suzuki Jimny transforms into an adorable tiny Ford Bronco

The Suzuki Jimny may be impossibly cute as-is, but there's also something about the baby SUV that begs to be dressed up to look like other vehicles. Suzuki has decked out the Jimny in Mercedes-Benz G-Wagen kit, a theme the aftermarket did one better, creating a mini G63 AMG. Now, Japanese tuner Dream Automotive Design and Development (DAMD) has unveiled a body kit that gives the diminutive off-roader the appearance of a vintage Ford Bronco – called, cheekily enough, the DAMD Dronco. The retro baby-blue exterior is set off by a white roof, white steel bumpers, and white steel wheels. A new headlights-and-grille unit gives the Jimny a Ford family face, and a roof ladder at the rear completes the picture. The Dronco joins the company's other Jimny efforts, the vintage Land Rover Defender-inspired Little D and the baby G-Wagen Little G. We can't wait to see what the chameleon-like SUV turns up as next. Related Video:

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.