2013 Suzuki Grand Vitara Premium 4x4 on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Five-door forbidden fruit: Suzuki Jimny gets bigger

If you’ve always wanted a Suzuki Jimny, but import laws and its small two-door body style held you back, thereÂ’s some good news. No, you cannot import a new one to the United States. Sorry to burst that bubble. The good news is that Suzuki just announced a five-door Jimny for people needing more space, at least if they live in India. The third-generation Jimny landed in 2018 and has remained a three-door since, making this a significant development for off-road fans and people upset with Suzuki for not selling it in the United States. Maruti Suzuki holds massive market share in India, so itÂ’s not surprising to see the automaker coming out with new Jimny variants. The pint-sized SUV measures more than a foot longer than its three-door counterpart but still carries the modelÂ’s signature upright boxy shape and modest accommodations. A 1.5-liter engine making 105 horsepower comes paired with a five-speed manual or four-speed automatic and four-wheel drive. Though small, the Jimny five-door manages serious off-roading with a 36-degree approach angle, a 50-degree departure angle, and a 24-degree breakover angle. The SUV rides on 15-inch wheels and three-link rigid axle suspension with coil springs. It also features an old-school ladder frame, which helps deliver that impressive off-road ability, but likely impacts on-road comfort. Jimny buyers get a surprising number of niceties, including a 9-inch infotainment display with wireless Apple CarPlay and Android Auto. ThereÂ’s also a rearview camera and a premium stereo option. The top Alpha trim level adds push-button start, cruise control, and a leather-wrapped steering wheel. We donÂ’t have pricing details for the five-door Jimny, but the three-door variant starts at around $24,000 in other markets, such as Mexico. Suzuki will build the Jimny at its facility in Gurugram, India. Orders are open now, with deliveries planned to start in May. The automaker said it would soon expand the five-door to other markets, including Latin America and Australia.      

Suzuki recalling 184k GM-built models for fire risk

Suzuki is recalling 184,244 total units of the 2004-2008 Forenza (pictured above) and 2005-2008 Reno manufactured under contract by Daewoo, now General Motors Korea, between September 1, 2003, through July 30, 2008, for a risk of fire. The exact split in terms of number of each model isn't available yet.
In the vehicles, the heat generated in the headlight switch or daytime running light module could cause the parts to melt and cause a fire. If this sounds somewhat familiar, it's the same reason that 218,000 units of the 2004-2008 Chevrolet Aveo are being recalled. According to General Motors spokesperson Alan Adler: "It's the same issue."
Adler explained that as the contracted manufacturer, GM is responsible for finding a remedy to this problem and providing it to Suzuki. It's a similar situation as Toyota recalling the Matrix and giving the automaker the repair parts to fix the Pontiac Vibe, which shares the platform.