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Japan's Suzuki, SkyDrive sign deal to develop, market 'flying cars'

TOKYO — Japanese automaker Suzuki Motor Corp and 'flying car' firm SkyDrive Inc said on Tuesday they have signed a deal to team up in research, development and marketing of electric, vertical takeoff and landing (eVTOL) aircraft. In a joint statement, the two companies said they will also work to open up new markets with an initial focus on India, where Suzuki has a roughly half share of the auto market. Suzuki announced on Sunday it plans to invest 104.4 billion rupees ($1.37 billion) in its India factory to produce electric vehicles and batteries. The companies didn't disclose details of investments in their partnership, nor outline any production timetable or target. Founded in 2018, Tokyo-headquartered SkyDrive counts big Japan businesses like trading house Itochu Corp, tech firm NEC Corp and a unit of energy company Eneos Holdings Inc among its main shareholders. In 2020 it raised 5.1 billion yen ($42 million) in total in Series B funds, according to its website. SkyDrive is currently engaged in the development of a compact, two-seating electric-powered flying car with plans for full-scale production. The statement did not say whether Suzuki would be working on this specific vehicle. The company, which is also developing cargo drones, aims to launch a 'flying car' service in Osaka in 2025 when the Japanese city hosts the World Expo. For Suzuki, the partnership will add 'flying cars' as a fourth mobility business, in addition to automobiles, motorcycles and outboard motors, the statement said. ($1 = 120.4500 yen) (Reporting by Satoshi Sugiyama; Editing by Kenneth Maxwell) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Indian diamond merchant gives 600 new cars to his staff

NEW DELHI — India's Prime Minister Narendra Modi helped a diamond merchant present hundreds of new cars as gifts to his employees on Thursday. Six hundred employees of Hari Krishna Exporters, a diamond trading company run by Savji Dholakia, received cars made by Indian manufacturer Maruti Suzuki, while around 1,000 more staffers were offered gifts of cash deposits and apartments in a huge outdoor ceremony in Surat, Gujarat. Indians often give each other gifts in the run-up to Diwali, a major Hindu festival celebrating the triumph of good over evil that this year falls on Nov. 7. Modi addressed the prize-giving in his home state of Gujarat via video link, as well as presenting some of the employees with car keys in the capital New Delhi. Dholakia is famous across India for giving lavish gifts to his employees at Diwali, including hundreds of apartments in 2016's ceremony. The showroom value of the 600 cars would be more than $2 million. Gift-giving in the latter part of the year when several Hindu festivals are celebrated provides a major boost to India's economy. The gifts were part of a program targeting staff who have given loyal service to the diamond trader. "The aim of this program was to reward employees' loyalty and dedication towards the company," Dholakia said in a Facebook post.Reporting by Alasdair Pal Related Video: Image Credit: Reuters Auto News Weird Car News Suzuki